Topic Explainers
Build your knowledge with in-depth looks into the topics and trends that matter most to small businesses.
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The Small Business Guide to Optimizing Twitter
Make your brand’s message travel faster with a platform that makes an impact.
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What is Local SEO, and How Does It Work?
Learn how Google works so that you can harness this search engine optimization strategy and grow your business
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How Small Businesses Can Get a Handle on Instagram
Learn how to optimize your profile and grow your Instagram presence.
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What are Local Search Citations?
Citations are a key foundational factor for local SEO. Here’s how they work and why they’re beneficial for your business.
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A Picture Perfect Guide to Pinterest
Grow your audience with this inspirational platform.
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Customer Lifetime Value and Why it Matters
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.
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7 Benefits of Using CRM Software
Learn how customer relationship management tools can help you grow your business.
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How to Start an Online Store
Learn what steps you’ll need to take in order to start a new online store from scratch.
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What’s a Domain Name? How To Choose the Right One for Your Business
Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.
