Topic Explainers
Build your knowledge with in-depth looks into the topics and trends that matter most to small businesses.
-
Getting Ready for the GDPR
We cover a few things to keep in mind as GDPR approaches and provide you with the resources you need to learn more.
-
What Is Retargeting?
If you sell stuff online, you know advertising plays a critical role in driving people to your website. But what if they aren’t ready to buy when they first find you?
-
How to Make Retargeting Work for Your Business
Here are a few of the ways you can use retargeting ads alongside your other marketing channels to build your brand and sell more stuff.
-
Email Marketing Guide for Successful Campaigns
Learn the basics of creating email campaigns in Mailchimp and best practices to consider when developing your email marketing plan.
-
Common Rookie Mistakes for Email Marketers
In this guide, we outline some of the mistakes any email marketer can make and provide tips on how to avoid them, especially if you’re just getting started.
-
Instagram Advertising Strategy Guide
Instagram ads offer a unique opportunity to reach your audience, showcase products, and build relationships in a creative, visual way.
-
What is Spam? How to Avoid Spam Filters
The key to avoiding spam filters is understanding how they work. This guide gives you the rundown.
-
Marketing Automation Examples: Getting Started with Email Automation
Reach out to your newest subscribers and customers to keep them engaged, improve retention, and cultivate lasting relationships.
-
Getting Started with Mailchimp
Learn how Mailchimp can help you connect with your audience and take your marketing to the next level.
