Topic Explainers
Build your knowledge with in-depth looks into the topics and trends that matter most to small businesses.
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Customer Lifetime Value and Why it Matters
You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.
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7 Benefits of Using CRM Software
Learn how customer relationship management tools can help you grow your business.
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How to Start an Online Store
Learn what steps you’ll need to take in order to start a new online store from scratch.
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What’s a Domain Name? How To Choose the Right One for Your Business
Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.
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How Long Should You Run Your A/B Test?
We analyzed thousands of A/B testing campaigns to help you pick the right metrics and duration for your tests.
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Getting Ready for the GDPR
We cover a few things to keep in mind as GDPR approaches and provide you with the resources you need to learn more.
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What Is Retargeting?
If you sell stuff online, you know advertising plays a critical role in driving people to your website. But what if they aren’t ready to buy when they first find you?
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How to Make Retargeting Work for Your Business
Here are a few of the ways you can use retargeting ads alongside your other marketing channels to build your brand and sell more stuff.
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Email Marketing Guide for Successful Campaigns
Learn the basics of creating email campaigns in Mailchimp and best practices to consider when developing your email marketing plan.
