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Marketing vs. Transactional Emails Explained

Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.

How to Measure Your Email Marketing Success

Tracking and evaluating your email marketing performance is the ultimate way to get to know an audience, build upon what works, and eliminate what doesn’t.

How Email Sender Reputation Affects Email Deliverability

Find out why email sender reputation is crucial for successful email deliverability. Learn how to improve your sender score and avoid the spam folder.

Email Reporting Metrics Every Business Should Monitor

Maximize your email performance with essential email reporting metrics and stay ahead of the competition.

10 Email Optimization Best Practices to Follow

Make your email marketing efforts more effective with these optimization tips. Increase open rates, conversions, and overall performance.

How to Create an Impactful Email Newsletter Format

Optimizing your email newsletter format can take some trial error, but it's important. To get started use these tips and our newsletter template.

How to Design Eye-Catching Marketing Emails

If you’re not quite sure how to design marketing emails, a few design tips can be a big help. Read on to find out the ins and outs of email marketing design strategies.

Overcoming Email Fatigue in Marketing

Is email fatigue decreasing your campaign performance? Find new methods to refresh your marketing approach and rekindle subscribers’ interest in your emails.

Follow This 7-Step Checklist to Migrate to Mailchimp

Follow this checklist to ensure your emails get delivered from your brand new account.

Don’t Call it a Newsletter: Tips from Tobias van Schneider

Tobias von Schneider shares some invaluable insights on building your audience.

The Do's and Don'ts of Newsletter Signup Forms

Newsletter signup forms are essential for lead nurturing and customer engagement. Read on for our recommendations and best practices.

Gmail Updates 2025: Why The Inbox Just Got Smarter

Gmail's 2025 updates bring smarter organization with a refreshed Promotions tab, Purchases tab, and more. Learn how to adjust your strategy to stay visible.