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Add an Unsubscribe Link

Spam laws require a unsubscribe link in every Mailchimp campaign. Learn about the merge tag used to create this link and how to insert it in your emails.

Save and Manage Segments

With saved segments, you can send targeted campaigns to sets of similar subscribers. Learn how to view, edit, and delete saved segments.

Remove an Image Border

Learn how to change or remove the border around an image in an email campaign.

Re-Engage Inactive Subscribed Contacts

Learn how to win back inactive subscribers with re-engagement campaigns.

Limitations of Free Email Addresses

If you use a free email domain as your campaign's From email address it may cause delivery problems. Learn why and how Mailchimp can help.

Connect or Disconnect X (formerly Twitter)

Integrate X (formerly Twitter) with Mailchimp to auto-post to X (formerly Twitter) and pull X (formerly Twitter) profile information into your campaigns.

Integrate Google Analytics with Mailchimp

Follow users from emails to online purchases with Google Analytics and Mailchimp. Learn how to set up conversion tracking, use built-in analytics, and more.

Identify Inactive Subscribers

Removing inactive subscribers can lower your subscriber count and costs. Learn how to segment inactive subscribers so you can re-engage or remove them.

Getting Started with Segments

Your Mailchimp audience contains a lot of data about your contacts. You can use this data to create segments and send targeted campaigns.

Find Mailchimp Data in Google Analytics

If you've enabled Google Analytics tracking on your Mailchimp email, landing page, or website, learn how to find the results in your Google Analytics account.

Create a Custom Report

Create custom reports to improve your campaign performance

Create an Automated Birthday Email

Learn how to make a hassle-free birthday email that automatically sends to each of your contacts on their special day.