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How Wow Digital Inc. Captures and Engages Leads with Mailchimp’s LinkedIn Integration

Read our case study about how this marketing agency collects emails and RSVPs for their webinars to nurture clients.

How We Set Up Emoji Support for Subject Lines

Last week, we rolled out a new email marketing feature: support for emojis in campaign subject lines.

How to Write the Best Email Header

Email headers are an essential part of marketing emails. Read this guide from Mailchimp to learn what they contain and how to optimize them.

How to See X (Formerly Twitter) Analytics

X (formerly Twitter) Analytics is a powerful tool for businesses and online marketers. Learn how to effectively use it.

How to Use Promo Codes to Boost Your Bottom Line

By integrating promo codes into your marketing emails and automations, you can incentivize customers to buy while they’re already thinking about your products.

How to Upload a Video to YouTube on Mobile & Desktop

By uploading your videos to YouTube, you can reach a wide audience and strengthen your brand’s content marketing strategy.

How to Start a Business

Learn about the legal, financial, tax, and marketing considerations of starting a new business.

How to Promote Your Online Store

Wondering how to advertise your business? Read this guide on how to promote your e-commerce store, from SEO to influencer marketing and more.

How to Make the Most of Social Ads During the Holidays

If you’re putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media ads can help build your brand and sell more stuff.

How to Make Retargeting Work for Your Business

Here are a few of the ways you can use retargeting ads alongside your other marketing channels to build your brand and sell more stuff.

How to Drive Traffic From Instagram to Your Website

Instagram is a powerful marketing tool—when optimized correctly. Learn how to drive traffic from Instagram to your website the right way.

How to Create a User Persona: Tips and Examples

Explore these user personas examples to see how to create your own. A well-crafted persona is key to elevating your marketing and advertising.