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What Is a Whitepaper? When & How to Use One

Whitepapers are a valuable part of any marketing strategy. Read this guide to learn what they are, their purpose, and how they can benefit your business.

Metaphors in Marketing Strategy: Igniting Customer Imagination

Using metaphors in marketing is a great way to express ideas and connect with customers in a unique way. Learn how to implement metaphors in your marketing strategy.

What is a Mailchimp Partner?

Our partners are certified marketing aces. Learn who they are and how they can help your business grow.

4 Marketing Segmentation Variables & How They Work

Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.

What are Local Search Citations?

Citations are a key foundational factor for local SEO. Here’s how they work and why they’re beneficial for your business.

What Are Chatbots? A Business Owner's Guide

Chatbots use AI to improve customer experience. Learn what a chatbot is and how you can use this tool to improve your customer service satisfaction.

Build a Strong Brand Foundation with Brand Pillars

Read this guide to learn what the five brand pillars are and how you can use them to build a strong brand foundation.

A Beginner’s Guide to Website Wireframe Design

Building a website from scratch can be an intimidating venture, especially if you have little or no experience. Learn the ins and outs of website wireframe design before jumping in the deep end.

The 7 Website Traffic Sources You Need to Track

Boost conversions and drive your marketing strategy by understanding the 7 different types of website traffic.

How to Launch a Website

Use this 10-step checklist to create a website that expresses who you are and supports your business success.

Web Design 101: A Guide to Website Footers

Website footers serve many purposes and benefits for business, no matter the size of their audience. Here’s everything you need to know about this underutilized feature.

What are Website Backgrounds?

Your website background sets the tone for your prospective customers. Learn best practices for selecting a background for your site and find free sources for background downloads.