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Best Practices for Switching to Mailchimp

What you'll need to know about moving a list from another email or marketing service to Mailchimp.

Best Practices for Mailchimp Emails

Over the years, we've noticed some common mistakes that new email marketers make. Learn about some email marketing tips before sending your first email.

Best Practices for Email Subject Lines

Learn tips for creating powerful subject lines. We'll show you how to customize and test them, and provide info on other factors that affect open rates.

Best Practices for E-commerce Subscribers

Mailchimp helps you grow your e-commerce business and build relationships with customers. Get best practices for keeping an audience, targeted content, and more.

Best Practices for Account Security

Learn about features to add additional layers of security to your Mailchimp account.

Requirements and Best Practices for Audiences

An audience of engaged contacts means more sales and a higher return on investment (ROI). Get tips and requirements for maintaining your Mailchimp audience.

Add a Signup Form in WordPress

There are several ways to add a Mailchimp signup form to your WordPress site. Learn which signup form works best with your site.

Use Surveys in Mailchimp

Mailchimp offers a few ways to share surveys with your audience. Learn about each option and which type would work best for you.

Use Send Time Optimization

Use our Send Time Optimization feature to find the best sending time to engage with your subscribers.

Image Recommendations for Content Blocks

Learn about image size, format, color profile, and screen displays for best image view-ability.

Edit and Test Mobile Styles in Your Email Campaign

Learn the importance of how email behaves on mobile devices, and how to design and test for best results.

Create an A/B Test

See which email performs best with Mailchimp's A/B testing.