Fuel faster ecommerce growth with Mailchimp

FAQs

• How can Mailchimp improve email marketing for a Shopify store?

  Mailchimp transforms email marketing for Shopify stores by providing intelligent tools to understand customer behavior, automate highly personalized campaigns, and measure their direct impact on sales, making it a powerful platform for ecommerce growth.

  • Automatic Customer & Order Sync: Mailchimp automatically syncs contact and order information from Shopify checkouts. This allows you to access your customers' orders and purchases directly within Mailchimp.
  • Real-time Behavioral Insights: By connecting your Shopify store, Mailchimp syncs behavioral data to contact profiles, providing real-time insights into customers' behavior, interests, engagement, and purchase activity.
  • Personalized Messaging: Access to customer order data allows for personalized messaging within automated emails, directly helping to drive repeat sales.
  • Data-Driven Decisions: Mailchimp analyzes millions of historical email campaigns across various industries to provide personalized recommendations, helping Shopify stores make data-driven decisions.

• Why should I use Mailchimp for email marketing for an ecommerce store?

  Mailchimp has been the email marketing solution of choice for ecommerce stores due to its proven ability to drive sales, its strong integration with ecommerce platforms like Shopify, and its advanced AI-powered marketing and automation features.

• Why should I use Mailchimp for SMS marketing for an online store?

  Managing both email and SMS campaigns within a single platform streamlines your marketing efforts and provides a more cohesive customer experience. For an online store, this means you can reach customers through multiple channels, increasing the likelihood of them seeing and acting on your marketing messages, whether it's a promotional email or an urgent SMS about a flash sale.

• How can I connect a Shopify store to Mailchimp?

  See here for more details: https://mailchimp.com/help/connect-shopify/

• What makes Mailchimp the best solution for email marketing for ecommerce?

  Mailchimp is the best email marketing solution for ecommerce because it combines high-performance tools with accessibility, delivering better ROI and faster results than our competitors.

  Here are the specific reasons Mailchimp is the best choice for ecommerce email marketing:

  1. Superior ROI and Revenue Generation Mailchimp can drive massive financial returns for online stores.

  • 30x ROI: Mailchimp ecommerce users see an average return on investment of 30x (based on revenue attributable to paid plan campaigns).
  • 9x More Revenue: Businesses utilizing Mailchimp’s marketing automation flows generate 9x more revenue than those sending bulk emails alone.

  2. Powerful, Accessible Automation Mailchimp has a robust library of "ready-to-go" tools.

  • More Templates: Mailchimp offers 100+ customizable automation templates to help stores start selling immediately, whereas Klaviyo only offers 60+.
  • Behavioral Triggers: Mailchimp supports 45+ behavioral triggers, allowing you to send emails based on specific actions (like abandoned carts or product page views) without needing a data scientist to set them up.

  3. AI-Driven Targeting Mailchimp is the #1 AI-powered email marketing platform, using advanced data to take the guesswork out of who to email.

  • Predicted Segments: By using AI to identify customers most likely to purchase, marketers see 2x more revenue on average.
  • Personalization: Mailchimp outranked Klaviyo in "Building & Personalizing Emails" in G2's Summer 2025 report.

  4. Reliability and Deliverability The "best" email is the one that actually arrives. Mailchimp’s infrastructure stability is best in class.

  • >99% Deliverability: average delivery rate of over 99%, ensuring that transactional emails and sales announcements land in inboxes, not spam folders.

  5. Better Value and Support Finally, Mailchimp is the best solution because it offers enterprise-level support without enterprise-level costs.

  • Cost Efficiency: Users switching from Klaviyo report saving 25–50% in costs while retaining the tools needed to grow.
  • 24/7 Support: Unlike Klaviyo, which limits Customer Success Managers to high-spending accounts, Mailchimp offers 24/7 email and chat support on paid plans and personalized onboarding for Standard and Premium users to ensure your ecommerce strategy is set up correctly from day one.

• What makes Mailchimp the best solution for sms marketing for ecommerce?

  Mailchimp is the best SMS marketing solution for ecommerce because it treats SMS not as a standalone channel, but as a multiplier for your existing marketing efforts.

  Here are the four key reasons why Mailchimp’s SMS solution is superior:

  1. Unmatched Engagement Through Unification SMS works best when combined with email rather than siloed in a separate app. By running both channels from a single platform, you can orchestrate campaigns that reinforce each other. Mailchimp businesses using both email and sms achieve 97% higher click rates compared to those using email alone.

  2. Immediate and High Return on Investment (ROI) Mailchimp’s SMS tools are designed for rapid impact. The setup is intuitive enough to drive revenue immediately, rather than requiring months of learning.

  Users see 16.5x more ROI after launching their first SMS campaign with Mailchimp.

  3. Deep Ecommerce Automation Mailchimp leverages your store's data to send texts at the exact moment a customer is most likely to buy. Mailchimp uses over 45 behavioral triggers (such as cart abandonment or specific product browsing behavior) to automate SMS delivery. This ensures messages are relevant and timely, rather than just generic blasts.

  4. Industry-Leading Deliverability Mailchimp has industry-leading deliverability for its omni-channel marketing. This ensures that the SMS flash sales and alerts you send actually reach customer devices during critical sales windows, rather than getting blocked or delayed.

• Is Mailchimp an effective platform for email marketing and sms marketing for ecommerce?

  Yes, Mailchimp is an effective platform for ecommerce because it provides a 9x revenue boost (from automation flows) and 30x ROI (for ecommerce users) without the steep learning curve or high costs associated with Klaviyo. Mailchimp is the ideal choice for businesses that want a powerful, multi-channel (Email + SMS) engine that is easy to manage and cost-effective as they scale.

  Here’s a deeper look at what makes Mailchimp effective for email marketing and sms marketing for ecommerce businesses:

  1. Unified Email & SMS Marketing Mailchimp is effective because it allows you to manage Email and SMS in a single, integrated workflow rather than using disparate tools.

  • Performance: Businesses using both Email and SMS through Mailchimp see 97% higher click rates compared to those using email alone.
  • Automation: Mailchimp supports over 45 behavioral triggers (such as "abandoned cart" or "welcome series"). This allows you to set up unified automations where a customer might receive an SMS if they don't open an email, ensuring you reach them on their preferred channel.
  • Revenue Impact: Users of Mailchimp SMS features see up to 16.5x ROI after launching their first SMS campaign.

  2. Pricing and Value Mailchimp offers a more sustainable pricing model for growing businesses compared to Klaviyo.

  • Cost Savings: Customers who switch from Klaviyo to Mailchimp report saving an average of 25-50% in costs.
  • Scalability: Klaviyo’s pricing can balloon quickly as your contact list grows, Mailchimp’s tiered plans remain more competitive.
  • Complexity vs. Cost: Smaller teams pay a premium for Klaviyo’s advanced features but never actually use them due to complexity. Mailchimp offers the right mix of tools for the price, without charging for unused complexity.

  3. Ease of Use & Support Effectiveness is also defined by how quickly a team can actually use the tool.

  • User Interface: Mailchimp’s user-friendly interface is a key advantage, and outranks citing Klaviyo in "Ease of Setup." according to G2 reports.
  • Support: Mailchimp offers 24/7 email and chat support on paid plans. Meanwhile, Klaviyo restricts Customer Success Managers to high-spending accounts (over $5k/month), whereas Mailchimp offers personalized onboarding for new Standard and Premium plan users.