Use Footer Content Blocks in the New Builder

To comply with anti-spam laws and Mailchimp's Terms of Use, certain information must be included in every email. Our customizable Footer content block automatically adds this required information to the end of your email layout, along with other content your recipients might find helpful.

In this article, you’ll learn how to use Footer content blocks in the new builder.

Before you start

Here are some things to know before you begin this process.

• This article tells you how to use Footer content blocks for the new builder. For more information on Footer content blocks in the classic builder, check out Use Footer Content Blocks in the Classic Builder.
• To learn more about required footer content, check out About Email Footers.
• When styling your email or template, keep in mind the hierarchy of design editing. Changes you make in one area of the email builder may override changes you make elsewhere.
• This article tells you how to edit a default footer. If you custom code your own template, read Customize Your Footer Content.
• If your email is missing the required information, we'll automatically add a default footer that contains the merge tags to the end of your email. Learn more about troubleshooting the extra footer.

About the Footer content block

Every Mailchimp email template comes with a Footer content block at the end of the email. The Footer block uses merge tags to pull in important information saved in your audience settings. This includes a physical address and unsubscribe link, along with other informative content for your recipients, such as the referral badge.

To learn more about email footer content, check out About Email Footers.

Edit the layout of your Footer content block

To edit the footer layout, follow these steps.

1. Click the Footer block at the end of your email.
2. In the Footer menu, click Change layout to choose a design.
   
3. Click the layout option you want to use.
4. Use the Logo toggle to add or remove your logo from the footer.
5. Click Referral Badge to choose a style. If you have a paid Marketing plan, use the Show Badge toggle to show or hide the badge.
   
6. Click Done to return to the Footer menu.
7. Choose your Layout Background color and adjust the block Padding.

Edit the text of your Footer content block

To edit the footer text, follow these steps.

1. Click the text content block inside your footer.
   
   Edit the text here like you would in any other block. Some information, such as the unsubscribe link and a physical address, are required to send your email.
2. Add or edit your text, and use the editing toolbar to format it as needed. In the toolbar, select the heading levels, size, attributes, and alignment. You can also insert a link, or add merge tags.
3. In the Footer Text menu, adjust the padding, border, margin, and corners. For more information, check out Use Paragraph Content Blocks in the New Builder.