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Send the right message at the right time to convert more customers.
Optimize with AI & Analytics
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Target with Segmentation
Boost customer loyalty by predicting the right ones to target.
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Premium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- SMS & MMS Add-on
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Mailchimp Recommends
Standard
Sell even more with personalization, optimization tools, and enhanced automations.
- 24/7 Email & Chat Support
- Custom-Coded and Pre-built Email Templates
- SMS & MMS Add-on
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Mailchimp Recommends
Essentials
Send the right content at the right time with testing and scheduling features.
- 24/7 Email & Chat Support
- Pre-built Email Templates
- SMS Add-on
- A/B Testing
- Basic Automated Customer Journeys
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Personalized Onboarding
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Predictive Segmentation
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Campaign Manager
Mailchimp Recommends
Free
Easily create email campaigns and learn more about your customers.
- Email support for first 30 days
- Pre-built Email Templates
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SMS Add-on
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A/B Testing
-
Basic Automated Customer Journeys
-
Onboarding
-
Predictive Segmentation
-
Campaign Manager
Mailchimp Recommends
Free
Easily create email campaigns and learn more about your customers.
- Email support for first 30 days
- Pre-built Email Templates
-
SMS Add-on
-
A/B Testing
-
Basic Automated Customer Journeys
-
Onboarding
-
Predictive Segmentation
-
Campaign Manager
Mailchimp Recommends
Essentials
Send the right content at the right time with testing and scheduling features.
- 24/7 Email & Chat Support
- Pre-built Email Templates
- SMS Add-on
- A/B Testing
- Basic Automated Customer Journeys
-
Personalized Onboarding
-
Predictive Segmentation
-
Campaign Manager
Mailchimp Recommends
Standard
Sell even more with personalization, optimization tools, and enhanced automations.
- 24/7 Email & Chat Support
- Custom-Coded and Pre-built Email Templates
- SMS & MMS Add-on
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
Mailchimp Recommends
Premium
Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.
- Phone & Priority Support
- Custom-Coded and Pre-built Email Templates
- SMS & MMS Add-on
- Multivariate and A/B Testing
- Enhanced Automated Customer Journeys
- Dedicated Personalized Onboarding
- Predictive Segmentation
- Campaign Manager
*
See
Free Trial Terms
*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.
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Generate up to 4x more orders* with Customer Journey Builder automations
Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.
Web browser shows Customer Journey Builder automations with recommended actions for an abandoned cart.
Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.
Example of pre-built automation to engage customers: customer makes purchase, wait 1 week, send Feedback Request.
Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?
Example of automated email for maximum engagement: send to abandoned cart customer with the subject line Forgot something?
Work with a trusted industry leader
Keep customers ready to buy with engaging content
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Our Creative Assistant will help you stand out by using AI to create custom designs for your brand.
Get up to 88% more revenue* with our Customer Lifetime Value and Likelihood to Purchase segments
Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.
Example customer profile rated 4/5 stars and tagged Local Customer, New Customer, and Opens Emails.
Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.
Example of variety of customer tags for segmenting customers, targeting specific groups, and optimizing engagement.
2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.
2 side-by-side sales emails offering the same 10% discount, but with customized messaging to target specific segments.
"Because Mailchimp has so many integrations and APIs, we really have a lot of freedom to choose tools that make sense. It’s really helped us grow."
Bring in more data, drive more growth with our integrations
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Canva
Create compelling visuals for your marketing.
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Mailchimp for Salesforce
Sync your Mailchimp subscribers and Salesforce® leads across platforms.
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Instagram
Promote and share your Instagram posts in email campaigns.
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Shopify
Sync Shopify customers, products, and purchase data to Mailchimp.
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Google Analytics
Unlock powerful insights with campaign, website, or landing page data.
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WooCommerce
Power your ecommerce store with smart marketing features.
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QuickBooks Online
Bring together your marketing tools and invoice data.
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Squarespace Commerce
Market your ecommerce business and drive sales.
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Zapier
Automatically pass data between web services without a single line of code.
*Disclaimers
- #1 email marketing and automations platform: Based on December 2023 publicly available data on competitors' number of customers.
- Generate up to 4X more orders with Customer Journey Builder automations based on orders generated through user's connected stores with automations versus when they used bulk emails.
- Get up to 88% more revenue based on emails sent with predicted segments against non-predictive segmented emails for users with connected stores only. Standard or Premium Plan only.
Availability of features and functionality varies by plan type. For details, view plans and pricing.