Create and keep a backup of your account to safeguard your data. With account exports you can store account information outside of Mailchimp, such as templates, marketing email, and reporting data. You can also re-import your data if you've previously exported it, with the exception of campaign reports.
In this article, you'll learn how to export and back up your account data.
Before you start
Here are some things to know before you begin this process.
- You're allowed one account export per 24-hour period.
- We'll email you when your data export is ready. The export process can take some time, especially if you have a large amount of data.
- When the export is done, we'll create a ZIP file of all your requested data. This file is only available in your account and isn't included in the email we send you.
About the export
Before you export your data, it's a good idea to review what information is available to export so you can decide if this process meets your needs.
What you can export
Here's what's available to export from your account.
A folder with separate files for cleaned, subscribed, transactional (non-subscribed), and unsubscribed contacts.
Folders for different reporting data. An aggregate_activity folder with overall data like opens, clicks, and unsubscribes. A geo_data folder with Geolocation data for sent email campaigns. A granular_activity folder with open and click data for individual contacts.
A folder with HTML files for all your email templates.
A CSV of all regular email campaigns located on the Campaigns page. This includes a campaigns_content folder with HTML and TXT files.
- Content Studio files
A folder with all image and content assets stored in the My Files section of the Content Studio in your account. If you have a lot of assets stored in Mailchimp, keep in mind that this file will be large.
Export a CSV of custom events passed into Mailchimp via our API 3.0. Includes timestamps, Event Name, and the email address of the contact who created the event.
What's not available
Here's what's not available to export from your account.
- Deleted audiences
Audience deletion is permanent, and we don’t continue to host deleted audience data. For more on how audience deletion works, check out Delete an Audience.
- Billing receipts
Current and past billing statements aren't included in account exports. If you need to print or save receipts for your Mailchimp account, you can do that from the billing history page in your account settings.
- Third-party information
We can only include information about your contacts if it’s stored in Mailchimp. If you have a separate system or application you use to manage your contacts, consider integrating it with Mailchimp or use our API to sync your data.
- Website, landing page, and ad content
The content of social ads, remarketing ads, landing pages, and your website are not available to export through this feature at this time.
Export your account data
To export your account data, follow these steps.
Click your profile icon and choose Account.
Click the Settings drop-down menu and choose Manage my data.
- Check the box next to each type of data you want to export and click Export Data.
We'll bundle all of your data into a single ZIP file, which you can download from the Manage my data page. This may take a little while if you have a lot of data.
We will also send an email to the email address on file for your account when the download is ready. When you receive the email, click the link to go to the Export My Data page, and then click Download My Account Data.
Our backup processes
Every user's information is stored on a database shard. Each shard has three servers.
The primary server is the active server handling all the day-to-day activity.
The secondary server acts as a backup if something goes wrong with the primary server.
- Extra Backup
Each shard has a third server as an additional backup measure.
We also make a full backup of the entire shard every day, just in case something happens to all three servers. Most system problems aren't significant enough to be noticed by our users, and we’re able to fix them quickly. If there's a severe and catastrophic hardware failure, these security measures help protect the data stored in Mailchimp.
We're continually evaluating our backup system to keep an eye on things and adding additional layers of backup to protect your data.