Ways to Reach Your Audience During COVID-19

You and your business are probably impacted by the COVID-19 crisis, and you may be worried about how to sustain your business or how to stay connected with your audience during this time. We don’t have all the answers, but we’re here to help.

Learn more about what Mailchimp has done to help customers.

In this article, we’ll provide some resources to help you use Mailchimp to connect with your audience, share important updates, and grow your business online.

Make sure your contacts are up to date

If you haven’t sent an email in a while, it’s important to make sure your Mailchimp audience is up-to-date before you send a new campaign. Take a moment to clean up your audience and confirm their interest to help reduce bounced emails and abuse complaints.

Import Contacts to Mailchimp
Add or Import Contacts on Mobile
Identify Inactive Subscribers
Use Signup Form Content Blocks
Share Your Signup Form

Take steps to avoid spam folders

To help your emails reach your recipients' inboxes, verify and authenticate your sending domain. Emails that fail authentication are more likely to bounce, be delayed, or end up in a spam or junk folder. Authenticating your domain isn't required to send emails in Mailchimp, but it is highly recommended to optimize delivery.

About Email Domain Authentication
Set Up Email Domain Authentication

Create a landing page to collect subscribers

A landing page is a simple, one-page website with a specific purpose. For example, if you want to grow your audience, you can add a Signup Form content block to collect subscribers who want to stay informed about your business.

Try the Lead Generation or Grow Your List templates for a quick way to get started.

Create a Landing Page
Types of Landing Page Templates
Promote Your Landing Page

Bring your brand online with a domain and website

When you’re ready to fully bring your brand online, consider purchasing a domain and creating a multi-page website. A website with a custom, branded domain looks professional and gives you a place on the internet to tell your story, share your ideas, and sell your products.

Purchase a Domain in Mailchimp
Create Your Website in Mailchimp

Connect an online store to reach your customers

Already have an online store? Connect it to Mailchimp and send important updates to your customers. Follow their engagement and purchase data in your reports, and send tailored messages to them about their orders.

Connect Your Online Store to Mailchimp
Sell More Stuff with Mailchimp
Segment By Purchase Activity
Best Practices for E-Commerce Subscribers

Survey people to find out what they need

Send your customers a Mailchimp-hosted survey to learn more about what they need or what questions they have. Choose from a variety of answer types and customize the form to fit your brand. Then, share the survey in an email, social post, or anywhere on the web.

Create a Survey

Set up automated emails to welcome newcomers

If you’re getting a lot of signups as you take your business online, set up a welcome automation to let new subscribers know what to expect. You may want to send a weekly newsletter with business updates and promo codes. If so, we suggest that you tell subscribers so they have something to look forward to.

Create an Automated Welcome Email
Create an Automated Welcome Email on Mobile
About Classic Automations
Classic Automation Types

Create ads to promote your business

If you want to advertise a special promotion or remind people about your products or services, use Mailchimp to create a digital ad on Facebook, Instagram, or Google. Digital ads get your message in front of more people and meet them where they are.

About Facebook and Instagram Ads
Getting Started with Google Remarketing Ads

Share updates on your social networks

Save yourself time and with Mailchimp's social post feature to share information across Facebook, Instagram, and Twitter. Add images to catch people’s attention and include a link to a landing page, website, store, or anything you want to promote.

Create a Social Post
Publish a Social Post When You Send an Email
Connect or Disconnect Facebook
Add Instagram to Your Facebook Page
Connect or Disconnect Twitter About Landing Page URLs

Additional resources

We know this is a difficult time for everyone so here are some additional Mailchimp resources that may help you and your business.

• Mailchimp Websites Webinar

  We hosted a webinar on how to get your business online with a Mailchimp website. To learn more, check out the recording.

• Marketing Help for Small Businesses Navigating COVID‑19

  We’ve put together some guidance on how to market your small business in this evolving environment. Learn how Mailchimp can help you navigate new consumer patterns.