You and your business are probably impacted by the COVID-19 crisis, and you may be worried about how to sustain your business or how to stay connected with your audience during this time. We don’t have all the answers, but we’re here to help.
In this article, we’ll provide some resources to help you use Mailchimp to connect with your audience, share important updates, and grow your business online.
Make sure your contacts are up-to-date
If you haven’t sent an email in a while, it’s important to make sure your Mailchimp audience is up-to-date before you send a new campaign. You may want to take a moment to clean up your audience and confirm their interest. This will help reduce bounced emails and abuse complaints.
Take steps to avoid spam folders
To help your emails get to your recipients' inboxes, verify and authenticate your sending domain. Emails that fail authentication are more likely to bounce, be delayed, or end up in a spam or junk folder.
Create a landing page to sell online and collect subscribers
A landing page is a simple, one-page website with a specific purpose. For example, if you want to start selling gift cards and other stuff online but don’t have an online store, you could try a shoppable landing page that visitors can make purchases from. Just sync your account with Square, then use one of our pre-built, customizable landing page templates to quickly design and brand it as needed.
You can also create a sign up form landing page to collect subscribers who want to stay informed about your business. Try the Business Shift template for a quick way to get started.
Bring your brand online with a domain and website
When you’re ready to fully bring your brand online, consider purchasing a domain and creating a multi-page website. A website with a custom, branded domain looks professional and gives you your own place on the internet to tell your story, share your ideas, and sell your products.
Connect an online store to reach your customers
Already have an online store? Connect it to Mailchimp and send important updates to your customers. Follow their engagement and purchase data in your reports, and send tailored messages to them about their orders.
Survey people to find out what they need
Send your customers a Mailchimp-hosted survey to learn more about what they need or what questions they have. Choose from a variety of answer types and customize the form to fit your brand. Then, share the survey in an email, social post, or anywhere on the web.
Set up automated emails to welcome newcomers
If you’re getting a lot of email signups as you take your business online, set up a welcome automation to let new subscribers know what to expect. Do you plan to send a weekly newsletter with business updates and promo codes? Tell people so they have something specific to look forward to.
Create ads to promote your business
If you want to advertise a special promotion or remind people about your products or services, use Mailchimp to create a digital ad on Facebook, Instagram, or Google. Digital ads get your message in front of more people and meet them where they are.
Share updates on your social networks
Save yourself some time and use our social post feature to share information across Facebook, Instagram, and Twitter. Add images to catch people’s attention and include a link to a landing page, website, store, or anything else you want to promote.
We know this is a difficult time for everyone so here are some additional Mailchimp resources that can help you and your business.
We hosted a webinar on how to quickly create and use Shoppable Landing Pages. Click the link to see the recording.
We’ve put together some guidance on how to market your small business in this evolving environment. Learn how Mailchimp can help you navigate new consumer patterns.