The Social Profiles add-on gathers publicly available social data to help you learn about your contacts, find out who's the most connected, and who your most loyal fans are. Use this information to send targeted emails based on age, gender, or social networks.
In this article, you'll learn about how to purchase, set up, view, troubleshoot, and disconnect Social Profiles.
Things to know
If you pause monthly billing on an account, you'll also need to disconnect Social Profiles so you're not charged for the add-on while you're away.
Social data can't be exported. You can create and export segments based on Social Profiles data, but the export will not include that data.
Social Profiles pulls in publicly available social data aggregated by FullContact.
Pricing and billing
Social Profiles is an optional paid add-on for audiences that's available for paid plans, and can be added to one or multiple audiences in your account. Social Profiles is not available for our Free users.
Social Profiles costs 10% of the monthly cost for the total number of subscribed contacts across all the audiences it's enabled for.
To estimate the cost to add Social Profiles to an audience in your account, add up the total number of subscribed contacts in your audience, input that number in our monthly pricing calculator, and calculate 10%.
For monthly plan users, billing for Social Profiles starts the day it's activated. We don't prorate the monthly subscription fee, so you may want to add Social Profiles at the start of your billing cycle. After the initial charge, billing for Social Profiles is rolled into your monthly payment. Pay As You Go users are charged each month on the day that Social Profiles was initially activated.
To add Social Profiles to an audience, follow these steps.
Click your profile name and choose Account.
Click the Billing drop-down menu and choose Monthly plans or credits.
In the Social Profiles section, find the audience you want to work with and click Add.
In the sidebar, review or edit your choices, and input your credit card's CVV.
Click Complete Purchase.
After Social Profiles is added to an audience, allow anywhere between 1-7 days to populate data for your contacts. We'll check various social networks for email addresses in your audience, then gather information on your contacts' age, gender, and other publicly available data.
View Social Profiles data
After social data is collected for your contacts, Mailchimp displays this data in the audience stats and also in each contact's profile.
For an audience
To view Social Profiles data for an audience, follow these steps.
If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
Click View Contacts.
Click the Stats drop-down and choose Social profiles.
This page displays all of the data that Social Profiles has been able to gather about your contacts, including age, gender, and influence rating. A contact's influence rating is primarily based on how many friends, followers, and connections they have across their social media networks.
Click Send to Segment for any item to create a new segment in the Campaign Builder, where you can create a campaign for those contacts.
For a single contact
To view Social Profiles data for a contact, follow these steps.