About Geolocation
Mailchimp determines location and time zone for your subscribers by collecting data when they sign up for your marketing or interact with your email campaigns.
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Timewarp is a paid account feature that delivers an email to your audience based on the recipient's time zone, instead of the time zone in your account settings. For example, If you send an email from New York and schedule delivery for 9am, your west coast subscribers would normally get the email at 6am. With Timewarp, they’ll receive it at 9am in their time zone.
In this article, you'll learn how Timewarp works, how to send an email with Timewarp, and how we determine subscriber location.
Here are some things to know before you begin this process.
Behind the scenes, Timewarp uses Universal Coordinated Time (UTC). When you send a Timewarp email, we start to send it when the first time zone in the world, UTC +14, reaches your scheduled time. Each hour, we batch emails by time zone and send to subscribed contacts in each area, moving west around the world.
Since some time zones are ahead of yours, you'll need to plan Timewarp emails at least 24 hours in advance.
Let’s say you’re about to send your email from New York City, Eastern Standard Time (UTC -5), and you want your subscribed contacts to receive your email at 10am Tuesday. At 10am EST Tuesday, it's already 8:30pm in Mumbai, and 4am Wednesday in New Zealand. To ensure that no zones miss their scheduled time, set up your Timewarp email at least 24 hours before you want it to go out in your time zone.
A subscriber's IP address can determine their geographical location. We use geolocation to collect IP addresses from Mailchimp-hosted signup forms, email opens, and clicks. As a subscribed contact continues to interact with your emails, the location or IP address may change. If a subscribed contact didn't use a hosted signup form or hasn't opened a few emails yet, we won't have location data for them.
Subscribed contacts without location data receive Timewarp emails in your account's default time zone batch. If your account doesn't have enough subscribed contacts with location data, Timewarp won't be available.
To send an email with Timewarp, follow these steps.
To view or edit your time zone, follow these steps.
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Mailchimp determines location and time zone for your subscribers by collecting data when they sign up for your marketing or interact with your email campaigns.
Use our Send Time Optimization feature to find the best sending time to engage with your subscribers.
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