All About Audience Stats
The stats overview page for your audience contain a general summary of your audience's health, activity, and email performance, so you can see how an audience performs over time.
Get the job done with a pro
From training to full-service marketing, our community of partners can help you make things happen.
Every email client renders your email's HTML code in a different way, so it's helpful to know which clients your subscribed contacts use most often. Mailchimp tracks this for you in your audience stats.
Use this information to test content and layout with Inbox Preview, and experiment with different styles. For instance, try to design an email exclusively for web browser email clients, and another for subscribed contacts who use Outlook's desktop application.
In this article, you'll learn how to find your audience's top email clients, and send content targeted to the email client your contacts use.
Here are some things to know before you begin this process.
To find the top email clients for your audience, follow these steps.
If you have an important VIP in your audience, you may want to find out what email client they prefer. To find a contact's favorite email client in their contact profile, follow these steps.
If your subscribed contacts prefer a specific email client, like Gmail for example, you can design an email tailored to them. After you've designed the email and tested it with Inbox Preview, target Gmail users with a segment.
To set up an email segment based on the email client, follow these steps.
Technical Support
Have a question?
Paid users can log in to access email and chat support.
The stats overview page for your audience contain a general summary of your audience's health, activity, and email performance, so you can see how an audience performs over time.
These cookies are strictly necessary to provide you with the services and features available through our site. Because these cookies are strictly necessary to deliver the site, you cannot refuse them without impacting how the site functions.
These cookies are used to enhance the functionality and performance of the site. They help us to customize the site and application for you in order to enhance your experience. While these cookies are not needed for a basic website experience, certain functionalities such as personalization and video would become unavailable.
These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.
These cookies collect information to help us understand how the site is being used or how effective our marketing campaigns are. They help us to know which pages are the most and least popular and to see how visitors move around the site. These cookies may be set by us or by third-party providers whose services we have added to our pages.