Ecommerce software is what makes selling online actually work. It handles the backend stuff like inventory, orders, and payments while giving your customers a smooth, easy experience on the front end. In short, it keeps your store running so you can focus on growing it.
There are a few different types to choose from. Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) options are popular because they're flexible and relatively easy to get up and running.
If you want more control over your setup, an on-premise solution lets you manage your own software and server. The right fit usually depends on the size of your business and how much technical lifting you want to do yourself.
Cost is another thing to think about. Pricing varies based on your business model, the features you need, and how much traffic your site gets. Some platforms are built for businesses just starting out, others for high-volume stores with more complex needs.
The goal is to find software that works for your business today and can grow with you over time.
What are the different types of ecommerce software?
Software for ecommerce is available in three different types. Each type meets different operational needs and helps you automate sales. All of them enable you to learn how to build an ecommerce website, make landing pages, list your items for sale, and process payments as purchases are made.
Software-as-a-Service (SaaS)
SaaS is a type of ecommerce website software that is hosted entirely off-site with the hosting and operations controlled by a third party. You buy a URL, pay a monthly hosting fee, and process payments through the provider's credit card services.
In turn, you have the freedom to pick a customizable ecommerce template that you can easily alter to your liking and create listings for your products as long as they don't violate the host's terms of service. Access to the software is typically limited to the customer-facing front end and the business-facing back end.
This type of software for ecommerce is known as a WYSIWYG editor, or what you see is what you get. The ecommerce hosting platform has limits on the number of changes you can make to a template, and the amount of code you can change is also minimal. If you need more flexibility, you might benefit from platform-as-a-service software.
Platform-as-a-Service (PaaS)
PaaS is similar to the SaaS model in that the software is hosted in the cloud, but you're also given access to the physical hardware that runs the website.
You get access to the software provided by the host, can use your own software, and gain access to developer tools, database management, servers and storage space, and different operating systems.
Running a website on PaaS is best suited for an organization that wants to write its own code for its website and have direct control of the data. This type of ecommerce website is more labor-intensive in terms of building and operation, but it makes sense for an organization that needs full control without the cost of physical hardware.
On-premise platforms
An on-premise platform consists of the hardware and software hosted entirely on-site. The business has one or more servers in its physical location, hosts the software on the server, and uses an internet connection to connect the website to the world at large.
This gives the business complete and total control over the operation of the website, but it does have to manage the hardware and internet connection to make sure that the website is always online and accessible to users. Going this route requires you to learn how to build an ecommerce website from scratch.
Why is ecommerce software important for your business?
Ecommerce software is important for your business because it helps you expand your sales beyond brick-and-mortar. You can have a physical store or office and sell your products or services online through an ecommerce site to reach more buyers.
Ecommerce service also helps you gain access to selling and marketing tools that help raise awareness of your business.
- Easily create an online business: It doesn't take a lot of time and effort to start a business online when using ecommerce software. The software has templates that help you with the layout and insertion of images and information.
- Improve efficiency: You can track everything, including inventory, sales, process credit cards, and shipping through ecommerce software through simple data entry methods.
- Boost revenue: An ecommerce website makes it easier for customers to find your business and buy from you. That means a wider customer base than you would otherwise have if you limited yourself to in-person sales.
- Increase customer satisfaction: Customers enjoy the ability to make a purchase and track its shipping progress from your location to theirs. Ecommerce software enables you to complete the purchase, make a shipping label, and supply it to the customer for their convenience.
- Reach broader audiences: You can reach more potential customers that are peripherally interested in what you sell. They can look around your ecommerce website and discover that you have goods that relate to their interests or needs. You can also use marketing CRM software with your ecommerce platform to learn more about your potential customer.
- Save money and resources: Ecommerce software has a host of features to help you manage your inventory, sales, and shipping. Ecommerce time savers mean you spend less time tracking down your products, processing sales, and shipping out a sale.
- Accept more payment options: Online stores are sometimes limited to accepting a couple of payments, and adding more can be difficult. Using ecommerce website software gives you access to more payment processing options with competitive processing fees to give customers more payment options, which can help drive sales.
- Access to marketing tools: Marketing tools are built into the ecommerce website software and enable you to create email blasts to let people know about the latest news or sales. They also help you with SEO marketing to get your website to rank higher on search engines.
What are the key features of ecommerce software?
Ecommerce software is designed to cover your needs to operate a successful business online. You get marketing tools and information at-a-glance and can download files for offline use, track your inventory, process payments, and provide up-to-date shipping information to the customer.
Marketing tools
Marketing tools are designed to help you reach more customers as well as improve the customer experience. Basic marketing tools include the website builder, forms, landing pages, and a virtual assistant that provides suggestions.
Other marketing tools you can employ through ecommerce website software include A/B testing, custom templates, dynamic content, and more.
Central database
The central database delivers all of your website data in an easy-to-read format. You can click through the selections to find out how many visitors have been on the site, what they're looking at, and which of your products are selling the strongest.
Website builder
The website builder gives you the tools you need to build a finished website that reflects you and what your business sells. You choose a design template that is in line with your products or offerings, then edit the layout and language until it looks the way you imagined it to be.
Automated checkout process
The automated checkout process means your customers can put their selection into a cart, select a shipping option, and make a payment with no effort on your end.
All you have to do is make sure that the business information, shipping options, and accepted forms of payment are on the form. After the customer makes the purchase, you get the sales order alert on the backend for fulfillment.
Data analytics
With ecommerce software, you can easily analyze data and KPIs to see what your customers are doing when they're shopping on your website prior to buying. You get to see how the website is being used, what's looked at most frequently, products that sell well and when, and more. This information helps you tailor your offerings to increase sales.
Inventory and order management
Ecommerce software gives you all the tools to track your stock levels and manage orders from a single dashboard.
When a customer places an order through your online store, the software automatically updates your inventory count so you always know what's available. Set alerts for low stock, view order history, and handle returns without switching between platforms.
SEO and content management
Built-in SEO tools and content management features help your online shop show up in search results when prospective customers are looking for what you sell.
Edit page titles, meta descriptions, URLs, and product descriptions directly from the backend without any technical expertise. These tools make it easier to keep your content fresh and visible without relying on third-party tools.
Secure payment gateway integrations
Payment gateway integrations let your ecommerce business accept credit cards and other payment methods safely. The best ecommerce software includes PCI-compliant payment processing that encrypts customer data during every transaction.
Secure checkout builds trust with your customers and reduces the risk of fraud, which protects both you and the people buying from you.
How to choose the right ecommerce software for your needs
Picking the right ecommerce software comes down to understanding what your business actually needs right now and where it's headed. Not every platform is built the same way, so it helps to weigh a few factors before committing to one.
Evaluating ease of use vs. customization
Some platforms are designed to get you up and running fast with drag-and-drop editors and pre-built templates. Others offer more flexibility but come with a steeper learning curve.
If you want a simple online store builder that handles the basics, ease of use should be a priority. If your business needs custom functionality or unique design elements, look for software that gives you room to build without boxing you in.
Checking for essential third-party integrations
Your ecommerce software should work well with the other tools your business already relies on, like email marketing platforms, accounting software, and shipping providers.
If you're adding ecommerce to an existing website, make sure the software integrates smoothly without requiring a complete rebuild. The fewer workarounds you need, the less time you'll spend troubleshooting.
Assessing security and PCI compliance
Any software you choose needs to meet PCI compliance standards to protect customer payment data. Look for built-in SSL certificates, encrypted transactions, and fraud detection features. Security isn't an area to cut corners on — customers need to trust that their information is safe before they'll complete a purchase.
Considering total cost of ownership beyond monthly fees
Monthly subscription fees are just one part of the cost. Factor in transaction fees, add-on costs for premium features, payment processing rates, and any fees for themes or plugins. The best ecommerce software is transparent about pricing so you can plan your budget without surprises down the road.
How much does ecommerce software cost?
The cost of ecommerce software depends on what you need from your website. For example, someone who is just starting out with an ecommerce site needs software with robust features that are easy to understand and deploy but won't need a lot of bandwidth upfront.
When a business gains traction and requires more resources, the website needs to scale up in response to the demand. With that said, the costs can go up as more features and control are needed. All of these aspects are figured into the cost of the ecommerce website software.
Mailchimp has several ecommerce integrations that cost as little as $0 a month for businesses that are just starting out and charges reasonable transaction fees for payment processing. The costs scale with the options that you need and are affordable for an ecommerce business that's growing.
All plans come with free marketing tools built into the software to help you get your business noticed and paid marketing plans for in-depth campaigns. You can review Mailchimp’s pricing to find a plan that works best for you and your business.
Find the right ecommerce software for you
Ecommerce software needs to meet your needs and make it easy for you to get your business started and growing. The same goes for an established business that's not getting its needs met by its ecommerce website software provider.
Mailchimp's ecommerce integrations enable you to get your ecommerce site up and running quickly, won't confuse you as you learn how to use the backend and design your front end, and supports you from the moment you start to the moment your site goes live.
Mailchimp's ecommerce integration options are designed to make it easy for you to operate all aspects of your ecommerce business. In turn, you spend less time trying to figure out how to make your website and have more time to devote to product development, marketing, and processing your sales.