5. Follow up to build lasting relationships
All 3 marketers make a habit of following up with people they've met at an event, but giving people context in your follow-up is key.
"I will connect with them on LinkedIn by sending them a message that reminds them of where we met," says Glenn. "I make sure I've made enough notes about the people I've met during and after the event so that I've retained their information and can relate it back to myself and them."
Emily is a fan of connecting on multiple channels. She finds that Facebook and Instagram are great platforms to grow connections casually.
Santiago has started a practice of connecting people he's connected with. "We're investing a lot of time in creating multidisciplinary work groups or Zoom calls where we can catch up and cross-connect the people we know from different sources," he says. "It's always fun, and it creates unexpected synergies."
But there's more to gain from networking events than a Rolodex full of new clients.
"I always hope to leave an event with these 3 things: to feel inspired to create better work, with new business connections, and having learned at least 1 new thing," says Emily. "Even if you don't feel like networking is important in this stage of your business, you can certainly leave most of these events inspired in some way—and that's totally worth something."