Let’s talk about Atlanta. Lexi, you went to the University of Florida. How did you end up here?
Lexi: Coming out of undergrad, Atlanta was definitely on my radar. I had heard about the Creative Circus, which is kind of like SCAD and some of the other design schools, but it focuses more on the problem-solving side of marketing. So I went there concentrating on art direction, and then Ogilvy and Mather hired me out of school. Later I moved on to Ignition, which focuses more on experiential marketing.
You were working for some pretty big brands right out of the gate.
Lexi: Yes — you get the shiny, flashy clients that are so amazing, but at the same time you are giving up your life balance. But you’re just out of school so you’re like, “Give it to me!” But I had tons of fun working for some huge clients like Coca-Cola and Under Armour. I was rising in the ranks, but it wasn’t as fulfilling. I was moving into more of a managerial director role, and I missed the day-to-day design stuff. When I can sit with the clients and see it from their side, it’s so much easier to turn something around that they love.
You wanted to spend your time actually doing creative work, and working directly with clients — and that’s how Mug Creative Club was born.
Lexi: I molded design and creativity into what made sense for me. As a whole, it’s about taking someone’s business or brand and putting a face to it, bringing in writers and photographers as necessary to mold a certain look and feel. I like to do everything, but I have a passion for logo design and brand guidelines.
You obviously do a great job designing e-commerce websites.
Natasha: She’s a natural at it. The first design comp she put together, I was like, “Wow.” In all my years working with designers, I have never seen someone pick it up that quickly and do such a comprehensive job.
Lexi: I had done tons of mock-ups and bits and pieces of digital work, but I had never done a whole website from scratch. I was a little freaked out at the beginning. But now we’ve done 20 to 25 projects together.