Create Multichannel Campaigns
Learn how to put your message in more places with multichannel campaigns.
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Mapping the Omnichannel Customer Journey
Learn how to map a frictionless omnichannel customer journey that keeps people engaged every step of the way.
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What is Media Mix Modeling and How to Use It Effectively
Want better marketing results? Learn how media mix modeling analyzes performance and improves ad spend efficiency.
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What Are Marketing Channels? Definition, Types, & Examples
A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.
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Cross-Channel Marketing Strategies to Boost Ecommerce Sales
Learn how cross-channel marketing can drive more sales by connecting with your audience on every platform they use.
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Increase Sales with Coupon Marketing
Drive sales with strategic coupon marketing. Explore actionable tips and tactics for effective campaign management.
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Using The Hierarchy of Effects Model For Marketing
Learn about the hierarchy of effects theory and how to use the model to structure your marketing campaigns.
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SheEdits is Empowering Futures, One SMS at a Time
Powered by passion and driven by tactical marketing, SheEdits is helping a generation of students graduate debt-free.
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Convert Email Subscribers Into SMS Subscribers
Reach your customers on their mobile phones to boost engagement and personalize messaging.
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A Beginner’s Guide to Paid Traffic
Paid traffic is one of the quickest ways to improve your company’s visibility. Learn about how to gain paid traffic and whether it’s right for your business.
