E-commerce
Whether you're just getting started or ready to scale, we'll help you sell more stuff online.

E-commerce Time Savers
Learn how Mailchimp's e-commerce automations can help you save time and drive repeat business.
E-Commerce Automations
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What is a Customer Journey? Customer Journey Definition | Mailchimp
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.
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The Science Behind the Art of Marketing
5 behavioral economics lessons marketers need to know
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What Is Workflow Automation? Definition, Examples, and Tools
Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.
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Mailchimp’s New Features and Updates to Help Your Business Grow
Take action based on your users' in-app activity, schedule social posts, bring visitors back to your landing page, and more.
Start an E-Commerce Business
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Online Shopping Cart: What It Is & How It Works | Mailchimp
E-commerce shopping carts promote sales and give insight into your customers. Learn what to look for in yours.
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Improve Website Customer Experience This Holiday
It is important for e-commerce business owners to maximize functionality of their site for customers. Learn about advanced methods to drive more conversions.
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Naming Your E-commerce Business and Website
Need help naming your online store? Learn what works and how to make the best choice for your business.
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Story of a brand: the cult of In-N-Out Burger
How merchandising, menus and – curiously – religion became key parts of the fast-food chain’s DNA.

Everything you need to know about product photography
If you’re trying to sell your products online, then making sure you have great – and consistent – photography is non-negotiable if you’re going to persuade customers to make a purchase.
Retail Marketing
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Sample sales aren’t just for the big boys
For luxury brands, sample sales have been an effective way to free themselves of excess stock. The discounts can be big – up to 90% off. And following 18 months of disrupted trade and leftover stock, small businesses are turning to sample sales, too.
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Repurposing spaces for alternative forms of revenue
What happens when you have to cough up rent on a commercial space you can’t even open? We dig into the companies who are turning their studios and shops into multifunctional spaces to rent out to others.
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The Almeda Club: New York's surfer clubhouse
We talk to the founders of the barbershop and store in Rockaway Beach about how they got started.
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Shannon Maldonado of YOWIE
Shannon Maldonado of Philadelphia-based home and lifestyle shop YOWIE shares her experiences as the founder of a 'proud Black-owned business.'
It's easy to get started
And it's free. Two things that everyone loves.