Email A/B Testing
Want to find out what works? Test it! Get resources on creating and comparing campaigns.
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RetroSupply Co.'s Tips for A/B Testing and List Growth
Like so many Mailchimp customers’ small businesses, Retro Supply Co. started out as a side hustle.
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Science & Candy: A Recipe for Automation Success
How Gauge Interactive used automation to help OldTimeCandy.com deepen its relationship with its customers.
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The Power of Personalization : How to Humanize your Email Efforts
In our last issue, we dove into segmentation and automation. Now it’s time to dig in to personalization.
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Deliverability for Your Clients
We discuss the things that you (and your clients) can do to make sure your emails reach subscriber’s inboxes.
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Mailchimp Using Mailchimp
That time we used our own app to promote the store!
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Introducing More Powerful A/B Testing
We introduced a brand new A/B testing experience, complete with a redesigned interface, native content testing, and the ability to compare 3 different versions of a campaign instead of just 2.
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Fourth of July Email Marketing Tips
Just because July 4th is a big holiday doesn’t mean you have to go all out. But if you do have something to say, we’ve got some tips for you.
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Are Trendy Subject Lines Right for Your Business?
In the spring, “dad and grads” tend to pop up in inbox subject lines. But do these campaigns actually perform well?
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Mailchimp's Most Popular Subject Line Emojis
Over 200,000 campaigns have been sent with emojis in the subject line since we officially added support for them.