Email A/B Testing
Want to find out what works? Test it! Get resources on creating and comparing campaigns.
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How to Create a Successful Promotional Strategy that Maximizes Sales Potential
Promotions can boost sales and build loyalty—here’s how to make the most of them.
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How to Create Campaigns That Deliver Results
5 steps for building measurable marketing campaigns
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Using a Marketing CRM to Better Communicate with Your Customers
Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.
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5 Holiday Marketing Myths Dispelled
‘Tis the season to not let these common misconceptions derail your small business’s path to success.
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Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
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Using Landing Pages to Connect with Customers
How Azalea San Francisco is using this marketing tool to drive sales and stay relevant.
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Make Your Emails Look Great in All Inboxes: Why Testing Matters
Here’s how to catch problems with your campaigns before you send them.
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Pop-Up Form Copywriting for Online Retailers
Here’s how you can get more subscribers, even if you don’t offer a discount incentive.
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Level Up Your E-commerce with These Advanced Email Marketing Techniques
From segmentation to store integrations, our friends at Aeolidia offer advice on advanced tools you can incorporate into your strategy.
