Email A/B Testing
Want to find out what works? Test it! Get resources on creating and comparing campaigns.
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Using a Marketing CRM to Better Communicate with Your Customers
Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.
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5 Holiday Marketing Myths Dispelled
‘Tis the season to not let these common misconceptions derail your small business’s path to success.
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Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
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Using Landing Pages to Connect with Customers
How Azalea San Francisco is using this marketing tool to drive sales and stay relevant.
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Make Your Emails Look Great in All Inboxes: Why Testing Matters
Here’s how to catch problems with your campaigns before you send them.
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Pop-Up Form Copywriting for Online Retailers
Here’s how you can get more subscribers, even if you don’t offer a discount incentive.
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Level Up Your E-commerce with These Advanced Email Marketing Techniques
From segmentation to store integrations, our friends at Aeolidia offer advice on advanced tools you can incorporate into your strategy.
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How Essence of Email Increased One Company’s Email Marketing Revenue by 1076%
When an online store wanted to get more out of their email marketing, Essence of Email saw an opportunity to implement behavioral flows, list acquisition efforts, and conversion rate best practices. Here’s how they did it.
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Dissecting Really Good Email with Lucky Red Pixel
Email is important, but sometimes it’s low on a company’s to-do list, which can cultivate a lot of issues. Florida-based agency Lucky Red Pixel walks us through what it takes to compose a good one—and how to fix common mistakes.
