Email A/B Testing
Want to find out what works? Test it! Get resources on creating and comparing campaigns.
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Using a Marketing CRM to Better Communicate with Your Customers
Establish an audience-centered foundation, build on it with behavioral targeting, and then iterate with your campaigns.
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5 Holiday Marketing Myths Dispelled
‘Tis the season to not let these common misconceptions derail your small business’s path to success.
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Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.
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Using Landing Pages to Connect with Customers
How Azalea San Francisco is using this marketing tool to drive sales and stay relevant.
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Make Your Emails Look Great in All Inboxes: Why Testing Matters
Here’s how to catch problems with your campaigns before you send them.
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Pop-Up Form Copywriting for Online Retailers
Here’s how you can get more subscribers, even if you don’t offer a discount incentive.
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Level Up Your E-commerce with These Advanced Email Marketing Techniques
From segmentation to store integrations, our friends at Aeolidia offer advice on advanced tools you can incorporate into your strategy.
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How Essence of Email Increased One Company’s Email Marketing Revenue by 1076%
When an online store wanted to get more out of their email marketing, Essence of Email saw an opportunity to implement behavioral flows, list acquisition efforts, and conversion rate best practices. Here’s how they did it.
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Email marketing strategy and tips for successful campaigns
Email marketing helps you interact with your audience while promoting your brand and increasing sales. Here are some important do's and don'ts that will help you connect with your customers: One big question everyone new to email marketing has...
