Email Marketing
So many tools, so much to sell. Why not start with a simple email?
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On Choosing Clients and Making E-Commerce Beautiful
Developer Natasha Murphy and designer Lexi Stout share their thoughts on e-commerce, email marketing, and Atlanta's creative community.
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How to Achieve Empathetic Automation
Savannah, GA has infused Gauge Interactive with people with a penchant for creativity and kindness — two important ingredients for a successful automated email campaign.
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Science & Candy: A Recipe for Automation Success
How Gauge Interactive used automation to help OldTimeCandy.com deepen its relationship with its customers.
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Strategic Timing Tips for Resend Campaigns
We analyzed 1,300 campaigns and their corresponding resend campaigns to see if we could find what factors make resend campaigns successful.
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Pass, Block, Tackle: A Case Study in Automation
Email automation plays a crucial role in how Gauge Interactive helps its e-commerce clients drive revenue and delight customers.
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Thirteen Pro-Tips for Email Design
We spoke with 3 of the most resourceful email design geeks we know and mined their brains for nuggets of wisdom. Here’s the best of what we found.
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The Value of a Resend Campaign, By the Numbers
The phrase “one weird trick” usually sets off alarm bells, but what if I told you there was one weird trick that could increase your open rates by 8.7%?
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Embracing Email Design
Austin Woodall started his own small email design revolution by prioritizing the brand experience.
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Social Media Strategy for People Who Sell Stuff
Your goals for social media should be different from your goals for email marketing. Here are a few simple, doable social media posts for small online stores.
