Hi e-commerce enthusiasts! Melissa here. Did you know that May is National Bike Month? We love our bikes here at Mailchimp, so we decided to visit our pedal-pushing friends at Priority Bicycles for this week’s issue. I’ll admit that we’re a little biased, because we have a fleet of Priority bikes in our Mailchimp Bike Room.
Co-founded by Dave Weiner and Connor Swegle, Priority Bicycles is a small, New York-based company committed to making high-quality bicycles at an affordable price. Their strategy is simple: excellent parts, an efficient supply chain, and an online business model. “No fancy stores. No gimmicky bells and whistles,” says Dave.
Not only does having an e-commerce-only business model allow Priority to dramatically reduce overhead, it lets them focus on building a following all around the country — and the globe. “We can be in contact with our customers quickly and on demand,” says Connor. “We can follow up with any customer service needs at all hours.”