Search engine optimization (SEO)
Search engine optimization (SEO) is another marketing buzzword that describes a specific strategy for increasing brand awareness and driving website traffic.
SEO is a long-term process that helps your business's web pages rank in search engines, allowing customers to find your business online. It considers factors like keyword usage, mobile optimization, and backlinks to demonstrate authority, allowing your pages to rank higher than the competition.
Big data is a marketing buzzword that doesn't describe a strategy. Instead, it's associated with how massive amounts of data are used to drive marketing efforts and help your marketing team succeed in a competitive landscape.
Data is crucial in digital marketing and can help you understand each individual marketing campaign, including what works and what doesn't. Yet, big data is also crucial for everyday business decisions because it can help you learn more about virtually every aspect of your business.
Artificial intelligence (AI)
Artificial intelligence (AI) is a relatively new concept in the world of marketing. While companies have been using marketing automation for years, they haven't seen AI in action until recently.
AI can be used to do everything from helping you write content that attracts and converts customers to predictive analysis that allows you to keep up with inventory management.
AI in marketing can transform how we do business, allowing you to create more effective content faster than ever. In addition, generative AI can even improve the visuals you use to define your brand image.
Of course, you shouldn't lean too heavily on generative AI tools like ChatGPT because there are some inaccuracies, but they can still help marketers ramp up their content marketing efforts to stay competitive.
Chatbots are customer service and marketing tools that can help you build better customer relationships. When customers use chatbots, they're primarily looking for more information.
This technology uses a type of conversational marketing automation that improves lead generation and conversions on websites.
Growth hacking is a fairly new marketing buzzword that describes low-cost marketing strategies that can help a business attract customers. This marketing strategy requires the use of data to grow the business in the most cost-efficient way possible, prioritizing the testing of innovative growth strategies to determine what works.
It's important to note that growth hacking isn't a single marketing strategy. Instead, it consists of several types of marketing strategies that allow the business to measure each tactic and determine which brings in the most customers at the lowest cost.
The less you spend on marketing, the higher your profits, as long as you can attract enough customers to help the business grow.
Thought leadership is the process of earning consumer trust by showcasing your expertise in the market. Consumers are more likely to purchase products and services from businesses that can demonstrate their knowledge effectively.
Thought leadership pieces like blogs on your website and guest posts in popular publications can help you build customer trust and improve your reputation.
Gamification is a marketing technique that uses elements from gaming to attract customers. With gamification, customers interact with a digital product to make it more engaging.
If you visit a website, you might get the opportunity to spin a wheel to receive a discount. These interactive gaming elements make websites more engaging, which can help keep visitors on the page.
Gamification in the form of points and badges can also help retain customers, acting as a loyalty program. Every time a customer makes a purchase, they might earn rewards points that can be exchanged for discounts.
It's more affordable for businesses to retain their existing customers than pay to acquire new ones. Customer retention is increasingly popular for businesses because it's easier to convince an existing customer to purchase a product than to educate new customers about your products and services.
Brands must employ various customer retention strategies to retain customers, including promotional pricing, deals, loyalty programs, and subscriptions.
Of course, no two businesses are the same. Some businesses have low customer retention rates because they sell big-ticket items, so customers won't need to come back for many years.
However, focusing on customer retention means encouraging customers who have already interacted with your brand to make another purchase.
Conversion rate optimization (CRO)
Conversion rate optimization (CRO) is a marketing process for finding ways to increase conversions on a website or individual web pages. Ultimately, the main goal is to split-test different ideas to see how they perform compared to one another and determine which elements increase the number of conversions on a page.
Conversion rate optimization supports other marketing efforts like SEO. While SEO aims to increase website traffic, it doesn't necessarily aim to convert. A CRO strategy paired with an SEO strategy can help you find ways to convert all website traffic into paying customers.
Agile marketing gets its name from agile development, which is when teams break larger projects into smaller chunks to make them more manageable. With an agile marketing approach, marketing teams can identify which products to focus their efforts on while working in short bursts to quickly deliver results.
Agile marketing teams work in sprints to complete large projects in smaller chunks in a more collaborative way, allowing managers to test different elements of a project while the team moves on to the next task.
Then, once the sprint is finished, project managers can determine how well the project went and use their findings to improve upon the various processes involved in delivering on a project.
Stay up to date with evolving trends and terminology
Marketing evolves. Several years ago, marketing automation was all the rage, forcing business owners to learn as much as possible about the various technologies involved to help them save time and create more personalized marketing campaigns.
Unfortunately, if you don't stay up to date with marketing buzzwords, you can quickly fall behind because they affect every aspect of your marketing campaigns.
Whether you're focusing on social media, omnichannel, SEO, or PPC, you need tools to create better campaigns. Mailchimp's marketing suite of tools can help you automate your marketing campaigns and create better content.