Email marketing that delivers (literally)

Understanding email fundamentals

• About email marketing management

  Learn about email marketing engagement levels and how to use that information to create targeted emails.

• What is an SMTP server?

  An SMTP server is dedicated to sending and receiving large quantities of emails. Learn more about SMTP servers and their impact on email marketing here.

• How to avoid email spam filters

  Spam filters work hard to reduce inbox irrelevance, so it’s important that you understand what spam is, and how spam filters and firewalls work. Read now

• What are the most-used email service providers?

  There are several email service providers one can turn to for business and personal use. Read this guide to learn about the most popular email providers.

• About email domain authentication

  Authenticate your domain to make sure your emails are not marked as spam or blocked entirely. Read now

• When email addresses go stale

  Learn about stale addresses, and how to improve a stale audience. Read now

• About pre-built segments

  Mailchimp offers a selection of pre-built segments based on email engagement, purchase history, and other valuable information. Learn more

Managing your audience

• Cleaning email lists 101

  Regular email cleaning benefits your email marketing strategy and can improve metrics like conversion and open rates. Read now

• How legitimate marketers avoid spam complaints

  Even legitimate marketers with clean audiences will receive an abuse report at some point. Learn about them here.

• Understanding bounces

  In this article, you'll learn about the types of bounces, guidelines for bounce limits, and how to handle them.

• About double opt-in

  Learn about the difference between single opt-in and double opt-in and how to use it. Read now

• About fake signups

  Find out how we help protect your signup forms and what to do if you think addresses in your audiences are spam.

• Managing your contacts

  Learn how to manage your contacts in Mailchimp. Read now

• Archiving inactive contacts

  Archiving inactive contacts can help you lower your costs and focus on your biggest fans. Learn how

• Getting started with merge tags

  Learn about merge tags and ways you can use them to customize your marketing content. Read now

• How to manage your audience in Mailchimp

  Learn the benefits of organizing your customer data in Mailchimp and how to do it. Read now

• How to view abuse complaints

  Abuse complaints can be found in your campaign reports. Learn more about how to find them.

Optimizing for deliverability

• Accessibility in email marketing

  Understand the core principles that can guide you to creating accessible content for all your visitors. Read now

• A/B testing in digital marketing

  Learn about the basics of A/B testing and how you can use it to improve the results of your marketing emails. Read now

• Best practices for email subject lines

  Find tips for writing strong subject lines, and learn ways to test subject line performance. Read now

• How to design eye-catching marketing emails

  If you’re not quite sure how to design marketing emails, a few design tips can be a big help. Read on

• Understanding CTAs

  Find out what a call to action is and how it resonates with your target audience. Read now

• The importance of permission

  Permission is not only common courtesy, it's required by our Terms of Use. Learn about it and what you can do to secure it.

• About open and click rates

  Permission is not only common courtesy, it's required by our Terms of Use. Learn about it and what you can do to secure it.

• Best practices for Mailchimp emails

  Learn the basics of email marketing and how to follow Mailchimp's Terms of Use. Read now