Social Media Marketing

Get advice on driving sales (and brand love) from social media.

  • Success Stories

    Where Gen Z goes to discover who's trending

    Evan Britton used to think that Wikipedia sucked on mobile, so he set out to make something better. Instead, he accidentally created a wildly popular online database of teen culture, Famous Birthdays, and yet you’ve probably never heard of him.

  • Topic Explainer

    Hashtags and dollar signs: making money on social media

    On social channels these days, there’s a micro-economy for just about everything – writing Clubhouse bios included.

  • Business Tips

    How to... build your business' profile on Twitter

    No, this isn’t an article from 2012. It might be largely overlooked for the likes of Instagram and TikTok, but there’s lots of value for smaller brands on Twitter if you know how to go about it.

  • Business Tips

    Buying influence (and content)

    Charlotte Williams, who runs diversity-focused influencer marketing agency SevenSix as an antidote to under-representation in the industry, explains how micro-influencers can help new brands create content without spending a fortune.

  • Business Tips

    Dos and don'ts of rewards-based crowdfunding

    Rewards-based crowdfunding offers investors varying levels of non-financial rewards depending on how much is pledged. John Auckland, founder of crowdfunding support agency TribeFirst, shares his advice for those thinking about going down this route.

  • Topic Explainer

    Everything you need to know about... social media planning

    If you want to make social media really work for your business, you need to know which channels to invest in – then build a simple, focused plan that works towards clear objectives.

  • Business Tips

    The low-cost promotion starter park

    Starting a new venture will require you to get out there and spread the word about your business. There are so many ways to do this – from in-house marketing to external PRs – but, for those on a budget, here’s the DIY approach.

  • Success Stories

    Courier Weekly Friday 2 October 2020

    We catch up with Taco Carlier, co-founder of a Dutch e-bike brand VanMoof, about Amsterdam’s history as a bike city, opportunities in the e-bike sector and commuting bicycles in a time when no one is really commuting. Plus: Charlotte Williams of diversity-focused influencer marketing agency SevenSix explains how best to work with nano and micro influencers.

  • Business Tips

    Courier Weekly Friday 14 August 2020

    We’re with Petra Barran, founder of street food incubator and market KERB, to hear tips and advice for new food and drink brands. Plus, we’re with the CEO of MikMak to learn about her company’s big and bold experiment in remote work.

It's easy to get started

And it's free. Two things that everyone loves.