Target Your Audience
Find the right messaging for the right people. Make it easier than ever with our CRM.
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What Is Behavioral Targeting?
Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.
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What Is Product-Market Fit?
How do you know if there’s market demand for your idea? There are multiple signs to help you stay on track.
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How to Carry Holiday Momentum into the New Year
After a busy holiday season, prepare your business to do even better this year.
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How and Why Entrepreneurs Should Research Market Demand
Find out what people are looking for so that you can create something that sells.
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The Basics of Branding
Learn what a brand is and how it can help your business.
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Unlock Better Targeting with Tags
Learn how Ticket Alternative and Freshtix turned audience organization into higher open rates.
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Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.
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Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation
Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.
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Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.