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How to Start a Business

Learn about the legal, financial, tax, and marketing considerations of starting a new business.

How to Promote Your Online Store

Wondering how to advertise your business? Read this guide on how to promote your e-commerce store, from SEO to influencer marketing and more.

How to Make the Most of Social Ads During the Holidays

If you’re putting the finishing touches on your holiday marketing plans, focusing some of your efforts on social media ads can help build your brand and sell more stuff.

How to Make Retargeting Work for Your Business

Here are a few of the ways you can use retargeting ads alongside your other marketing channels to build your brand and sell more stuff.

How to Drive Traffic From Instagram to Your Website

Instagram is a powerful marketing tool—when optimized correctly. Learn how to drive traffic from Instagram to your website the right way.

How to Create a User Persona: Tips and Examples

Explore these user personas examples to see how to create your own. A well-crafted persona is key to elevating your marketing and advertising.

How to Build Your Email List

Email marketing helps you build a relationship with your customers. Here’s how to combine pop-up forms and Facebook ads to start growing your list in a few simple steps.

How to Build a Brand Strategy That Works

Having a concrete brand strategy allows you to strengthen your brand. Learn how to build a brand marketing strategy and set your business up for success.

How to Advertise on YouTube

Don’t overlook advertising on Youtube. Explore the nuts and bolts of YouTube advertising to get the most out of your ad spend.

How Sticker Mule Combines E-Commerce and Email

Sticker Mule makes stuff to stick onto other stuff. Designers upload their creations and place orders through the Sticker Mule marketplace.

How Our New Dashboard Makes Your Data Actionable

Customers tell us they need easy access to their most important metrics and trends—along with ideas for turning those numbers into smarter marketing decisions. Using these needs as guideposts, we redesigned the Mailchimp dashboard.

How Happy Socks Spreads Happiness Through Automation

Using email marketing to boost sales or interest in your brand is important. Happy Socks developed a plan that works.