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What Is Curated Content? Tips & Examples

Curated content can be content like blogs and social media posts that you share with your audience. Check out these content curation tips and examples.

Competitor Analysis: What It Is and How to Conduct One

Competitor analysis can set your business up for success. Learn why it's important and how to conduct research in 6 steps.

Understanding BANT: A Framework for Qualifying Leads and Closing Deals

How the BANT sales process will help you streamline lead qualification in 4 simple steps.

What Is a Whitepaper? When & How to Use One

Whitepapers are a valuable part of any marketing strategy. Read this guide to learn what they are, their purpose, and how they can benefit your business.

What Is a Podcast and Why Are They So Popular?

Podcasts allow you to share your content with listeners from around the world. Read on to learn more about what podcasts are and why they’re appealing.

What Is A Lead Magnet And How To Create One

Learn what a lead magnet is and the steps to create one. Explore different lead magnet ideas and examples to find the one that fits your business.

PS: Meaning and How to Use It

What does P.S. mean and how should you use it in letters and emails? Find out now.

4 Marketing Segmentation Variables & How They Work

Marketing segmentation variables can help you target an ideal audience for your goods or services. Learn more about these variables and how to use them.

Pinpoint Your Customers' Pain Points

What are pain points for customers? Learn how customer pain points can help you reach your target audience more effectively.

What are Customer Segments and Why Are They Important?

Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.

Voice Shopping: Enhancing Business Performance and Sales

Enhance business performance and boost sales with voice shopping. Discover the benefits and strategies in this comprehensive guide

What is a Value Proposition Canvas and How You Can Make One

Launching a new product, service, or company? A value proposition canvas can help you figure out if your business is a good fit for any given market.