Get started quickly with a pre-built journey map to welcome new customers, recover abandoned carts, celebrate your contacts' birthdays, and so much more.
Know to Grow: Feature guide for smart marketing
Learn how to use our advanced marketing features to understand your customers, create compelling content, and grow your business.
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Create effective content
Use the power of AI and more than 100 templates to design engaging emails that get results. Try multivariate testing to discover what works.
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Types of email templates
Save time with templates
Mailchimp's templates offer an inspirational starting point for your email design. And it's easy to create your own so you can refine or resend your most effective emails without starting from scratch every time.
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Create now
Improve engagement with expanded testing
Fine-tune your email with multivariate testing. Use insights from your test to make marketing choices that align with your customers' interests.
Automate your marketing
Use e-commerce automations and transactional emails to increase sales and keep your customers engaged.
Explore new customer journey starting points and pre-built journeys
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Mailchimp’s Customer Journeys automatically add your contacts to personalized marketing paths.
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Use one of our many starting points to add contacts to your journey based on conditions that you set.
Connect your online store and automate customer communications
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Manage your campaigns
Get a bird's-eye view of your campaign strategy to connect with your contacts with the right marketing at the right time.
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Learn more
Campaign Manager
With Campaign Manager, view and manage your multi-channel marketing campaigns in one place.
- About webhooks
Engage your customers
Use segmentation, profiles, and custom audiences to deliver emails that reach the right customers.
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Use pre-built segments to market to your contacts that have commonalities, such as new subscribers, potential customers, and so much more.
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Advanced segmentation allows for complex and flexible audience filtering, with unlimited conditions that combine any/all logic.
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Every contact in your audience has a contact profile page that you can view and edit.
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Add Mailchimp contacts to your Meta Custom Audience or remove them from it, all from within a customer journey.
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Understand your results
Measure and analyze the results of your marketing efforts with custom reports and an analytics dashboard.
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Create one
Custom reports
Use custom reports to view and analyze the metrics you like to prioritize.
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