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Customer Journey Builder

Automate your marketing. Deliver better emails.

Drive more repeat business, increase customer retention, and see up to 4x more orders by creating marketing automations in Customer Journey Builder.*

Creating customized automations with drag-and-drop rules and actions in the Customer Journey Builder.

  • Convert more customers at scale

    Nurture customers with an always-on presence. Scale and maintain more relevant interactions with messages that are specific to their needs and behaviors.

  • Discover new ways to automate

    Get recommendations on new ways to engage with your audience and quickly implement proven automation strategies specific to your business with pre-built journeys.

  • Create a connected experience

    Integrate data from your favorite apps and web services to capitalize with customers at key moments - no matter how they interact with your business.

With automated emails built in Customer Journey Builder*, Mailchimp customers saw up to 127% increase in click rates compared to bulk emails.

Example of improved open and clickthrough results on campaigns that are optimized with the Customer Journey Builder.

Start your free trial today

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • SMS & MMS Add-on
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • SMS & MMS Add-on
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • SMS Add-on
  • A/B Testing
  • Basic Automated Customer Journeys
  • Personalized Onboarding

  • Predictive Segmentation

  • Campaign Manager

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • SMS Add-on

  • A/B Testing

  • Basic Automated Customer Journeys

  • Onboarding

  • Predictive Segmentation

  • Campaign Manager

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • SMS Add-on

  • A/B Testing

  • Basic Automated Customer Journeys

  • Onboarding

  • Predictive Segmentation

  • Campaign Manager

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • SMS Add-on
  • A/B Testing
  • Basic Automated Customer Journeys
  • Personalized Onboarding

  • Predictive Segmentation

  • Campaign Manager

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • SMS & MMS Add-on
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • SMS & MMS Add-on
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager
*
See Free Trial Terms

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

Learn more

Streamline and sell more with Campaign Manager

Campaign Manager lets you manage  your multichannel marketing efforts, like email and SMS*, all at once to help you save time, drive growth, and sell more.

Flexible automations that adapt to fit your goals—and the needs of your customers

Design journeys to take customers from prospect to purchase

Visually create automated experiences that you can customize to fit your business goals and adapt to your customer’s behaviors.

Example of an automation that’s triggered based on VIP status.

Make every message relevant for every customer

Trigger automations based on any of your data points to deliver more personalized emails and SMS* to customers across your audience, driving more site traffic and sales.

Get insights to make smarter marketing decisions

Understand how customers are interacting with your brand so you can make better decisions about how best to engage them and keep them coming back.

What's new in Mailchimp?

Efficiently deliver personalized experiences—and generate revenue—with our advanced new AI assistant and SMS features.

Fully built automation strategies. Customizable to fit your marketing goals.

Find new ways to automate your marketing with our library of fully customizable pre-built journeys. Using marketing best practices, customer behaviors, and data analytics, we’ll recommend an automation that fits your business strategy.

In terms of generating sales, we see that across pretty much every campaign that we run, it results in somebody buying something—even if we're not directly going out and selling a product through the campaign.”

Dru Jaeger, Club Soda Co-Founder

“Customer journeys help us be more efficient and productive, because by inputting all the information, we just need to let the magic happen.”

Eduardo Rocha Abichequer‌, Co-Founder and CEO, Yuool

7.4% Click-through rate in welcome journeys as of June 2023

13% Online sales made via email in 2022

Connect all the data from your frequently used platforms to deliver more relevant marketing

FAQs

  • Whether a potential shopper is at the beginning of their buying journey or has reached the checkout process, a Customer Journey Builder can help you land the sale. Mailchimp’s Customer Journey Builder empowers you to create and automate a workflow that’s tailored to your business. To start, make sure you have access to our Customer Journey tools under your current plan.

    Navigate to the Customer Journeys overview page and select Create Journey or use the pre-built maps available.

  • You can activate a Customer Journey on Mailchimp by clicking the Continue button once your Customer Journey map is good to go. From there, you can select a marketing objective and push Turn On. Marketing objectives basically help us ensure you receive recommendations and reports that are specific to your goals. If your objectives change later as your business grows, you can always update them.

    Once the Customer Journey is activated, users will be funneled into the map as certain conditions are met.

  • To build an effective Customer Journey map, it’s a good idea to first choose a Starting Point. A Starting Point is an activity that kicks off the Customer Journey. A Starting Point can occur when a user abandons their cart, doesn’t open a campaign, or celebrates their birthday. You can also add Journey Points, which are rules and actions that determine the pace and path that contacts take in a Customer Journey map.

    As you create a Customer Journey map, try to identify milestones that you want shoppers to hit. The right journey points allow you to stay top of mind and ensure potential clients don’t stray too far from your business.

  • A Customer Journey map helps you visualize the different paths a contact can take. The end goal of many Customer Journeys is to remain top of mind as contacts are funneled through the map. Doing so can help you turn contacts into customers. That said, you can also create a Customer Journey map that aligns with your marketing goals.

  • A Mailchimp Customer Journey is a tool that Mailchimp users can leverage to meet their marketing objectives. You’ll find Pre-Built Journeys that can kickstart the mapping process. Plus, Pre-Built Journeys are also customizable, so you can ensure every step is tailored to your business and customers. You can also build a Customer Journey map from scratch.