Choose from different date‑based starting points—like birthdays, specific dates, or when someone subscribes to your list.
Date-Based Email Automations
Be there for all the big moments
Reach out to your people on the days that are important to them and create a more personal connection.
Send personalized emails that are perfectly timed, but don’t take up all your time.
Personalize your messages
Use our flexible email templates to quickly craft the perfect email for any customer on any special occasion.
Sell more stuff
Take the opportunity to recommend products your customers will love or send them promo codes to get them shopping.
Celebrate the milestones
From birthdays to sign-up anniversaries to membership renewals—there are plenty of reasons to say hello.
How to mark the moment
Pick your starting point
Choose a date
You can set up a recurring or one‑time message for any day of the year—and decide exactly when it goes out.
Design your email
Use our templates and the drag‑and‑drop editor to design an email that’s perfect for the occasion.
Start celebrating big days
Turn it on and you’re good to go. Emails will automatically go out to your contacts based on the dates you’re celebrating.
“Date-based automations have impacted our business positively by saving us time and are a nice return on investment.”
Anne Rutt-Enriquez, co-founder of Triple Z Threadz and Limbo JewelrySee their approach
Scheduling an email for a future date is simple when you use Mailchimp’s date-based automations. All you have to do is choose the date when you’d like the email to be sent out, design the email using our templates and drag-and-drop builder, and add copy. When you turn on date-based email automation, your emails can be automatically sent at a date designated by you.
Based on your needs, date-based email automations can be set up for a single future date or recurring dates. For instance, you can create date-based email automations that are triggered by a contact’s birthday. This way, your contacts automatically receive a happy birthday email on their special day.
To schedule an email in Mailchimp, set up a date-based email automation. With date-based email automations, you can send customized emails and configure them to be automatically sent out on a date of your choosing. Start setting up a date-based email marketing automation by choosing a trigger date or event.
Once you choose a date for your date-based email automation, the next step is to design your email. Choose from one of Mailchimp’s premade templates and use the drag-and-drop editor to personalize all of the details. Alternatively, you can create your very own custom email from scratch—it’s up to you.
After selecting a date for your email, configuring the design, and adding copy, your date-based email automation is ready to be sent. Just turn on the date-based email automation, and it will be sent out to relevant contacts when the time comes.
In order to send an email on a specific date using Mailchimp, you’ll have to create an automation email. To do this, navigate to the Automations icon on your account dashboard and select Classic Automations. From there, you can create and configure settings for date-based automations. If you want to send an email on a specific date, simply choose that date as you set up your data-based email automation. You can either set up date-based automation in Mailchimp for one-time use or on a recurring basis.
Yes, you can use date-based email automations to schedule an email in Mailchimp. With date-based email marketing automations, you can schedule emails to be sent out on specific dates. You can even set up date-based email automations that are triggered by certain events, such as a customer’s birthday or a new subscriber to your mailing list.
Whether you want to schedule a single email or recurring email for specific dates, use date-based automations in Mailchimp to achieve your email marketing goals.
Celebrate a special date
Creating a date-based automation is easy. So is doing less work.
See what else you can automate
Make a great first impression
Make your new subscribers feel at home the moment they sign up.
Show some thanks to new shoppers
Thank your new customers after they make their first purchase.
Best customers automation
Give your biggest fans the recognition they deserve
Reward your loyal fans with special sales, offers, and promotions.