Turn insights into winning campaigns
With millions of customers comes millions of insights. Our platform puts your data to work so you know what's working and what to do next.
Get smarter as you go
We analyze your audience engagement to help you market smarter with each campaign.
Personalized guidance each step of the way
Our data‑backed recommendations help you know who to talk to, what to say, and how to optimize your approach.
Take the guesswork out of marketing
Test subject lines, content, send times, and more to see what gets the best results.
Make your email content more engaging
Our Content Optimizer compares your campaigns against email best practices and provides personalized suggestions to help improve your copy, imagery, and layout.
Connect all the dots for more actionable data
With all your data in one place, you'll have a holistic view of performance and get more sophisticated insights.
All the ways you can market smarter
Audience insights, campaign and revenue reporting, benchmarking and more.
Understand how customers are engaging with your campaigns and find ways to improve, even on the go.
See how your open, click, and unsubscribe rates compare to your industry peers.
Listen, test and learn
Get a clear picture of what your audience wants, and discover new opportunities based on their feedback.
Test subject lines, images, send times, and more to see what gets real results.
The tools you need to understand your contact data and act on it–all in one place.
Create brilliant content
Connect with your customers and get better results with more effective emails.
Smarts behind every send
Send the right messages at the right time and know what to do next with industry tailored insights.
Predict your best customers
Connect your store and take advantage of data-driven ecommerce features.
On average, small businesses that use personalized recommendations receive up to 25% more orders than bulk email.
"If you create something you're passionate about, then you're going to enjoy it and you're going to want to make it work. People will feel that your business is coming from a place of love."
Emer Gillespie, Founder of Spark & Bell
Keep pushing forward. We've got your back.
Get answers when you need them from our team and marketing resources.
300+ app integrations
Connect your favorite apps to send more targeted campaigns.
Work with a Mailchimp partner to take your marketing to the next level.
Start putting your data to work
Get the tools you need to learn about your audience, analyze your performance, and improve your marketing. It's easy to get started with our free plan.