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Quickly and easily uncover user insights

Get a holistic view of your audience that gives you better insights into who is using your product and how, so that you can send more targeted marketing

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  • Hands/person segmenting audience on piece of paper.

    Get a complete picture of your audience

    See a full view of where users are engaging with you and how.

  • Organize your users based on their traits

    Segment your users based on their key information and traits.

  • Track how and when users are engaging

    Get individual data on how users engage with your product.

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See all of your audience data in one place

Connect your product or your favorite business tools to Mailchimp so that you can see all of your audience data in one place. From our flexible API to secure Mobile SDK to pre-built integrations, you can connect your data in the way that works best for you to have audience information right at your fingertips.

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Create segments based on user traits

Once you have all of your audience data in one place you can use Mailchimp’s tags to label user traits and then create segments based on those traits. Create custom tags that you can apply based on who a user is or how they find you so that you can organize your audience to gain deeper insights.

Learn how tags unlocks user insights

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Get insight into user behavior

Combining information about who your users are with how they engage with your product leads to powerful insights into your user needs. Track user behavior in your product, on the web or on mobile, to get a full view of where they engage with you and how so that you can send relevant, targeted messages at just the right time.

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Gain deeper audience insights