Social Media
Organic posts, paid posts, advertisements, and more—explore the different ways you can connect on social media.
How to build your business profile on Tik Tok
As brands continue to innovate on the app, it’s probably about time to touch base on what best practice actually looks like.
Social Media Marketing
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Different File Types and When to Use Them
File types include document, image, video, and audio, but they don’t stop there. Learn the different types of files and when it’s best to use each.
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Create a Successful YouTube Channel for Your Business
A YouTube channel can help your business reach and connect to a larger audience. Here are the steps you need to follow to create a YouTube channel.
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Twitter Guide for Beginners: How to Use Twitter
Twitter can be a great tool for companies who want to increase visibility and connect with their audience. Learn how to use Twitter with this helpful guide.
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How to Find Background Music for Videos
Find the right background music for your video. Here are some top resources for royalty free and purchasable music!
How Microinfluencers Help Brands Win
Charlotte Williams explains how micro-influencers can help new brands create content without spending a fortune.
Social Media Content Creation
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Video Formats: Types of Video File Formats
There are different video types to be aware of, whether you’re uploading to a website or creating a short film. Learn about the types of video files here.
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Photo Editing 101: How to Edit Photos
Learn the ins and outs of how to edit photos for all of your social media accounts.
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Everything you need to know about... product photography
If you’re trying to sell your products online, then making sure you have great – and consistent – photography is non-negotiable if you’re going to persuade customers to make a purchase.
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Courier Workshop episode 7: Content Usage Rights
Yes we’re getting technical, with a legal issue that’s often ignored by small businesses but one that could come back to bite you if you don’t get it right. In this episode, we’ll outline how to develop content licensing agreements over the content you use – be that photography, video, social posts or illustrations.
Create an Ad
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Skin Care Marketing for e-Commerce Stores
The skin care industry is highly competitive. Learn how to make your brand stand out with these rules for creating skin care ads.
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Why You Should Be Using Music in Your Advertisements
Build your advertising efforts with powerful music choices. Find free places to source music for your website with this comprehensive guide.
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How to Run Facebook Ads in 7 Steps
Running Facebook ads can be a cost-effective way to reach a large audience. Learn how to run Facebook ads in 7 steps with this useful guide.
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The new business of growing old: multigen advertising
Why opportunities to excite older consumers have been missed by marketers who, instead of segmenting the group, choose to stick to stereotypes.
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