Social Media
Organic posts, paid posts, advertisements, and more—explore the different ways you can connect on social media.
How to build your business profile on Tik Tok
As brands continue to innovate on the app, it’s probably about time to touch base on what best practice actually looks like.
Social Media Marketing
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Personal Branding 101: How to Create a Personal Brand
Establishing a personal brand is commonplace in today’s brand-centric world. Understand what personal branding is and learn how you and your company can benefit.
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How to Create an Instagram Business Account
Learn step by step how to create an Instagram business account. Whether you’re new to the platform or not, here’s what you need to know.
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What Is an SRT FIle? SRT Files Explained
SRT files are a common file format used to create subtitles. Read this to learn more about what SRT files are, how to open them, and how to create your own.
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New Social Media Apps Every Business Owner Should Know About
With all the social media platforms, it can be hard to know which ones are worth your time to connect to your audience. Stay on top of the new or trending social media apps and learn how to incorporate them into your marketing strategy.
Instagram Advertising
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New Year, New Goals: 10 Resolutions Mailchimp Can Help You Keep
It’s great to set big goals, but you need to define concrete steps that’ll help you reach them.
How Microinfluencers Help Brands Win
Charlotte Williams explains how micro-influencers can help new brands create content without spending a fortune.
Social Media Content Creation
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Everything you need to know about... product photography
If you’re trying to sell your products online, then making sure you have great – and consistent – photography is non-negotiable if you’re going to persuade customers to make a purchase.
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Courier Workshop episode 7: Content Usage Rights
Yes we’re getting technical, with a legal issue that’s often ignored by small businesses but one that could come back to bite you if you don’t get it right. In this episode, we’ll outline how to develop content licensing agreements over the content you use – be that photography, video, social posts or illustrations.
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‘For someone to use your content, they need a license.’
Jasmine Boadi, Commercial Solicitor & Entertainment Lawyer at Endeavor/IMG, on who owns intellectual property.
Create an Ad
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How to Run Facebook Ads in 7 Steps
Running Facebook ads can be a cost-effective way to reach a large audience. Learn how to run Facebook ads in 7 steps with this useful guide.
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The new business of growing old: multigen advertising
Why opportunities to excite older consumers have been missed by marketers who, instead of segmenting the group, choose to stick to stereotypes.
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Why Multichannel Campaigns Matter
Reach your people where they are, keep all your marketing in one place, and increase your ROI.
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Google Remarketing
Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code on your website adds them to a remarketing list.
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