Send an onboarding series to introduce new subscribers to your business or organization. Automatically follow up with customers after a purchase and recommend other products that they’ll love. Surprise your best customers with a coupon triggered by their shopping behavior. Remind customers of the products they’ve left in their cart and encourage them to complete their transaction. Re-engage inactive subscribers. With MailChimp, you get enterprise-level automation without any of the headaches.

Automation

Create relevant, beautiful emails

Our collection of preset Automation workflows makes it easy to find the right workflow for your business in just a few clicks. Once selected, use MailChimp’s intuitive drag and drop editor to design elegant, effective emails that are consistent with your other marketing communications.

Connect your store

MailChimp integrates with Shopify, WooCommerce, BigCommerce, Magento, and many of the other apps and web services you use everyday. Connect your store to track visitors to your website and capture order information, then send workflows based on purchase history and behavior. Or, use Goal to automatically email subscribers who navigate to your website or online store from your email.

Welcome new customers

Make a powerful first impression. Set up a single automated email or an onboarding series to show customers, students, or volunteers everything you have to offer. Or, simply extend a warm welcome to new subscribers.

Welcome new customers

Put purchase data to use

Send customers special instructions or product recommendations tailored to their purchases from your store. Nurture lasting relationships and reward your top spenders by sending coupons and discounts triggered automatically by their shopping behavior.

Put purchase data to use

Send abandoned cart messages

Automatically trigger emails when customers abandon their shopping carts in your store. Send a follow-up email to remind shoppers about the items they've left behind, and encourage them to return to your store complete their purchase.

Follow up on website activity

Use our Goal integration to email customers who navigate from your campaign to a specific page on your website. Or, convert interested subscribers into customers by sending relevant information based on what they viewed on your site.

Follow up on website activity

Create a customer re-engagement campaign

Re-engage your existing customers by creating a win-back email series. Show your appreciation for their business, offer incentives, or highlight some of the products and services they might be missing. If they remain unengaged, automatically remove them from a group, segment, or list.

Create a win-back campaign

Stay in control

Customize our pre-built workflows with triggers and send times that work best for your business and audience. Each individual email in a series is governed by its own unique trigger event, segmentation conditions, and post-sending list action. Automatically update subscriber information and easily add or remove subscribers from a workflow based on behaviors like clicks, purchases, and more. Trigger sends on time delays or engagement levels. View all of your messages in one place, then drag and drop to determine sending order.

Stay in control

Customize, test, repeat

Create workflows based on API calls, incorporating elements unique to your business. Set up an email series that uses branching logic. Using webhooks, send all that data back to your MailChimp account so you can learn from it later. You can even pick and choose which subscribers meet your sending criteria through individual API requests.

Customize, test, repeat

Do more with integrations

From WordPress to Facebook, Shopify to Magento, MailChimp integrates with the apps and web services you use every day. Connect your store to track visitors to your website and capture order information, then connect with a shopping cart to send workflows based on purchase behavior. Use Goal to automatically email subscribers who navigate to your website or online store from your email.

Salesforce
Magento
Shopify
Microsoft Dynamics
Zapier
Google Docs
PayPal
Stripe

Measure your success

MailChimp’s extensive, built-in reporting features track customer engagement and conversions so you can monitor your performance. Review your account dashboard for a high-level look at the results of your marketing. Track your audience growth, campaign engagement, and revenue generated over the course of the last week, month, or year. Quickly analyze aggregate statistics like open and click rates for your entire automated series with our workflow reports. View individual reports for each email in the series for insight into your customers’ e-commerce conversions, geolocation, and more.

Measure your success

Automation resources

Need help getting started? MailChimp’s extensive collection of integrations, Knowledge Base articles, guides, and blog posts will provide you with detailed walkthroughs and use-case examples so you can get the most out of our Automation features.