Every contact in your audience has a profile where you can view all available data about that person. You can edit their profile information, view insightful e-commerce data, or apply actions, such as unsubscribe, export, archive, or delete.
In this article, you'll learn about contact profiles, how to view them, and what information is available to you about your contacts.
View a contact profile
Contact profiles are accessed from the contact table for an audience. To locate a specific contact profile, use the search tool.
To view a contact profile, follow these steps.
Click Audience, then click All contacts.
If you have more than one audience, click the Current audience drop-down and choose the one you want to work with.
Click a contact's email address to open their contact profile.
General information and actions
Each contact profile contains general information about your contact, such as their email engagement, geolocation, and sign up source.
Here, you get a quick glance at the following information:
- Email Marketing Engagement
If the contact is subscribed to your email marketing, we'll display their email marketing engagement level. This is a measure of how a contact interacts with your emails over time. To learn more, check out About Email Marketing Engagement.
- Contact origin
This tells you how the contact was added to your audience. For example, whether someone subscribed to your email marketing or was added through a purchase.
- Marketing status
We'll display a label so you know if your contact is subscribed, non-subscribed, unsubscribed, pending confirmation, or cleaned.
Use the Actions drop-down menu to unsubscribe a contact from your email marketing, export their data, tag them as a VIP, or remove them from your audience. When you choose to remove a contact, you'll have to archive or permanently delete them.
If your contact opts to receive Inbox messaging, use the Send Message button to compose a message via the Mailchimp Inbox.
Use the Overview, Insights, Notes, and Settings tabs to dive deeper into the information available for each contact.
The Overview tab is open by default on the contact profile. Here's the information you can find on the Overview tab.
The activity feed displays a visual timeline of your contact's engagement.
This is where you’ll view basic audience field data, including email address, name, address, and phone number. Any custom fields you set up will also appear here.
Any tags that a contact belongs to will show up here. From this section, manage tags, add, or remove them, and view the other contacts included in a tag.
If you have groups created for your audience, they’ll appear here.
The activity feed appears first within the Overview tab and displays a visual timeline of your contact's engagement. Use the activity feed to view different activity types within a certain time frame.
Click the All Activity drop-down menu to view vital engagement information about your contact.
Here's the information you can find in the activity feed.
Shows which email campaigns your contact has been sent.
Shows the date and time your contact opened email campaigns.
Shows the date and time your contact clicked links in your emails.
Shows when your contact has subscribed to your marketing emails.
Shows when your contact has unsubscribed from your marketing emails.
Shows any email campaigns that bounced when sent to this contact.
Shows purchases made through your connected store. If the purchase was made through a Mailchimp campaign, we'll display the campaign name.
Shows any activity a user gathers after being sent an abandoned cart email.
Shows the notes you've made about your contact.
Shows replies your contact made to email campaigns that use our retired Conversations feature, now replaced with Mailchimp Inbox.
Shows the date and time your contact selected a field for GDPR consent.
Shows which postcard campaigns your contact has been sent.
Shows custom events added through the API. Learn more about events.
Shows page views and link clicks your contact has made on a connected website.
Shows the date and time your contact completed a survey.
Shows any email messages your contact sent or received through Mailchimp Inbox.
Shows the date, time, and method by which your contact was added to your audience.
Landing Page Signups
Shows contacts who joined your audience through a Mailchimp Landing Page.
Shows contacts who joined your audience through a Website “coming soon” squatter page.
Shows contacts who joined your audience through a Mailchimp Website.
Shows contacts who choose to accept marketing emails when making a purchase through a store connected to your Mailchimp account.
Shows contacts who joined your audience through an unofficial third party connection, or after being moved from one audience to another.
Audience field data and additional contact information is split into sections. The data you find here may vary depending on the audience fields you have set up. From the contact profile, you can view or edit their contact information.
The Tags section on the contact profile displays any tags currently assigned to the contact you're viewing.
Tags are clickable, so when you click on one, the tag will preview any contacts who’ve been added to it. Click the plus icon (+) to add a tag to your contact. To remove a contact from a tag, click the X on the tag you want to remove.
If you have groups created for your audience, they’ll appear here. Groups are used to sort your subscribed contacts based on their interests and preferences.
The Predictive Analytics section takes past purchase data for a customer to forecast the likelihood of your customer making another purchase, and how much they’ll spend. This creates a performance metric that’s unique to each customer and is known as the Customer Lifetime Value.
If you have multiple stores connected to an audience, use the Source drop-down to see e-commerce data specific to each store.
We also analyze your contact’s purchase history to recommend products they might be interested in. This is one of the many ways your data works for you.
The Insights tab highlights key performance metrics for each of your contacts. Track the open and click rates of contacts who’ve engaged with your content. If you have a store connected to your audience, you’ll receive insightful customer data that covers Total Revenue, Average Order Size, Abandoned Carts, Total Orders, Refunds, and Products Viewed.
The Notes tab contains a text field that’s used to add details about your contact. For example, if you had an important conversation with a contact at an event, you can make a note in their profile to help inform your future interactions with them. These notes will live in the activity feed of their contact profile, and will only be visible to you.
In the Settings tab, we'll display the predicted gender and age range of the contact. This is included with the Standard plan or higher. Additional contact details that will appear here include browser language, favorite email client, and preferred email format.
If your audience is GDPR-enabled, the contact’s opt-in preferences will appear in this section. If they subscribed using a GDPR-friendly form, you’ll see the date and time of their form submission. Click the timestamp link to view a text-based version of the form they used to subscribe.
If your audience is GDPR-enabled, contacts added via the Mailchimp API are opted out of receiving marketing emails by default.