Create, Add, or Remove Tags

Tags are an easy, lightweight way to organize your contacts in Mailchimp. There are a few ways to create tags and add them to contacts. You can also rename, delete, or export tag data.

In this article, you’ll learn how to create, add, or remove tags in Mailchimp.

Before you start

Here are some things to know before you begin this process.

• Make sure you’re familiar with tags in Mailchimp.
• This article shows the most common ways to create tags in your audience. You can also create a tag when you import contacts, add a subscriber, or create a landing page.
• Tag names are limited to 100 characters or less.

From the Tags page

From the Tags page in your account, you can tag multiple contacts in your audience or create new tags to apply to contacts.. You can also delete tags from your audience.

If you need to remove a tag from a contact without deleting the tag, follow the instructions in this article for removing tags from the contact table or the contact profile.

Create a tag

To create a new tag to apply to contacts later, follow these steps.

1. Click Audience, then click Audience dashboard.
2. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
3. Click the Manage Audience drop-down and choose Manage contacts.
4. Click Tags.
5. Click Create Tag.
6. Enter the Tag name, then click Create.

All set! You’ll see your new tag listed on the Tags page. You can assign your tag to contacts from the contact table or on a contact profile page.

Create a tag and bulk tag contacts

To create a new tag and add it to contacts in your audience with a CSV file, or by pasting addresses, follow these steps.

1. Click Audience, then click Audience dashboard.
2. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
3. Click the Manage Audience drop-down and choose Manage contacts.
4. Click Tags.
5. Click Bulk Tag Contacts.
6. On the Create a tag screen, give the tag a name. Choose Import email addresses or Paste email addresses.
7. Depending on which option you chose, upload your CSV file or paste in your addresses. We’ll ignore any addresses that aren’t already in your audience.
   
8. Click Save Tag.

Awesome! We’ll display a success message at the top of the screen, and you’ll see your new tag listed on the Tags page. To view the contacts associated with your tag, click View.

From the contact table

The process to add or remove tags works the same whether you’re looking at your entire audience or a segment of your audience.

Create and add a tag

To create a tag and add it to contacts from the contact table, follow these steps.

1. Click Audience, then click All contacts.
2. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
3. Check the box next to each contact you want to tag.
4. Click Tag contacts.
5. Enter the name of your tag, then click Create.
6. Click the Choose action drop-down, and choose Add tags.
7. Click Apply.

Great job! Repeat this process to apply additional tags.

Remove a tag

To remove a tag from contact on the contact table, follow these steps.

1. Click Audience, then click All contacts.
2. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
3. Check the box next to the contact or contacts you want to work with.
4. Click Tag contacts.
5. Click the tag you want to remove.
6. Click the Choose action drop-down, and choose Remove tags.
7. Click Apply.

That’s it! You’ll see the updated information on the contact table.

Untag all

To remove a tag from all contacts in an audience or segment, follow these steps.

1. Click Audience, then click All contacts.
2. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
3. Click on the arrow above the checkboxes, then choose Select All.
4. Click Tag contacts.
5. Click the tag you want to remove.
6. Click the Choose action drop-down, and choose Remove tags.
7. Click Apply.

That’s it! You have successfully untagged all contacts.

From a contact profile

You can add or remove tags for individual contacts from their contact profile page.

Create and add a tag

To add a tag to a single contact from their contact profile page, follow these steps.

1. Click Audience, then click All contacts.
2. If you have more than 1 audience, click the Current audience drop-down and choose the one you want to work with.
3. Click the contact you want to tag.
4. In the Tags section of the contact profile, click Add a Tag.
   
5. Enter the name of your tag, or scroll to find the tag you want to add. If you already have a tag with that name, it'll appear as you type.

That’s it! The tags for that contact will appear under the Tags heading in their profile. To see all contacts included in a tag, click on the tag name.

Remove a tag from a contact

If you make a mistake or change your mind, you can easily remove tags from a contact on their profile page. Just click the X next to the tag to remove it.