Getting Started with Segments
Your Mailchimp audience contains a lot of data about your contacts. You can use this data to create segments and send targeted campaigns.
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Use advanced segmentation to send specific email content to contacts who meet precise conditions. You'll use data from your audience to create nested segments with and/or logic.
Here’s an example:You want to market to everyone who lives in Atlanta, has opened an email in the last 30 days, has a specific tag you applied, has purchased something from your store, and is of a certain age. An advanced segment makes it possible to find those people.
In this article, you'll learn how to create, update, and delete an advanced segment in your audience.
Here are some things to know.
To create an advanced segment, follow these steps.
Your segments will display in the contact table and on the Advanced Segments tab in your audience's Segments page.
Note
Conditions that include text fields work like tags. You can assign Any or All logic to the terms in the text field to allow you to combine similar criteria in one condition.
Refresh an advanced segment to update its contact count. Advanced segments automatically update when you choose them in the email builder, but you can also manually update them from the Segments page at any time.
To manually update an advanced segment from Segments page, follow these steps.
To delete your advanced segment, follow these steps.
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Your Mailchimp audience contains a lot of data about your contacts. You can use this data to create segments and send targeted campaigns.
Having trouble with advanced segments? Learn about common issues and get solutions.
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