Limits on Bulk Actions

When you send or schedule an email or publish a website or landing page, we place a temporary hold on some bulk actions for your audience. This helps us ensure proper delivery and gather important data for your reports.

In this article, you'll learn about limitations on bulk actions and other ways to make changes to your audience.

About the bulk actions limit

When you send or publish a marketing message, your audience will need to remain unchanged for a certain period of time. This means we'll temporarily limit the ability to combine audiences or delete an audience.

These bulk actions can be limited for a few reasons.

You scheduled or sent an email within the past 7 days.

• Recipients generally interact with an email in the first week after a send. We keep your audience unchanged during this period while we gather engagement statistics for your reports.
• If your automations send 1 or more emails each week, you’ll need to temporarily pause them to use bulk actions for your audience.
• Scheduled emails also limit bulk actions. Pause your scheduled email if you’d like to perform a bulk action on your audience.

Your audience is connected to a Customer Journey.

• Customer Journeys in an active, paused, or draft status will prevent your audience from being combined or deleted. Delete your Customer Journey if you’d like to perform a bulk action on your audience.

You published a website or landing page.

• While your website or landing page is published, you won't be able to perform bulk actions on its related audience. To use a bulk action, temporarily unpublish your website or landing page.

Workarounds

To work around bulk action limitations without stopping your emails or deleting your Customer Journeys, try one of these options.

• Copy contacts
  Instead of moving contacts from one audience to another, copy them instead. While storing duplicate contacts across multiple audiences can increase your monthly bill, you can archive them from the original audience to prevent billing changes.
• Remove specific contacts
  Although you can’t delete your entire audience, you can remove individual contacts. To learn about the different ways to remove contacts from your audience, read Archive or Unarchive Your Contacts and Delete Contacts.

Audience actions are permanent and can't be undone. Review our requirements and best practices and back up your lists before you make any big changes.

Troubleshooting bulk actions

I waited 7 days after sending an email, but bulk actions are still limited.

There may still be an active website, landing page, or automated email associated with the audience. To resolve this issue, go to the Campaigns page and pause or unpublish any active emails or landing pages, and delete customer journeys for your audience. If you have a website, follow the steps to unpublish it. If an automated email was sent, you’ll need to wait 7 days after the send date for bulk actions to return.