All the Segmenting Options
Learn how to use subscriber profiles, audience fields, e-commerce, and integration data to target and filter subscribers into segments.
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When you create a segment in your Mailchimp audience, you can save the segment to send specific email content to contacts who meet exact conditions.
In this article, you'll learn how to save and manage segments in your audience.
Here are some things to know before you begin this process.
Mailchimp offers several segmentation conditions. You can segment your contacts based on group data, campaign activity, purchase activity, and more.
To create and save a segment in your audience, follow these steps.
Great job! We'll continuously update your segment as contacts meet the conditions you set. Your segments will appear in the contact table and your audience's Segments page.
Note
When working with segments, the logic used to find the right contacts is very important.
To learn more about using segmentation, check out getting started with segments.
To access a saved segment, follow these steps.
That's it! On the Segments page you can view and sort all saved segments, edit segmentation criteria, send to a specific segment, or export as a CSV file.
The segment builder for accounts on a Standard or Premium plan can be refreshed to update its contact count. Segments automatically update when you choose them in the email builder, but you can also manually update them from the Segments page at any time.
To manually update a segment from the Segments page, follow these steps.
Saved segments can be deleted when you no longer need them. When you delete a saved segment, we won't delete those contacts from your audience.
To delete a saved segment, follow these steps.
Your segment will be deleted. To use the segment again, you'll have to recreate it.
Now that you know how to save and manage segments, check out our guides on common segmenting options.
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Learn how to use subscriber profiles, audience fields, e-commerce, and integration data to target and filter subscribers into segments.
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