For a lot of freelancers, finding work (and keeping it consistent) is the hardest part of the job. And if you’re just starting out, building up a reliable client base can seem like an especially difficult hurdle to jump.
But seasoned pros have a lot of tried-and-true tactics for keeping the right amount of work coming in. Three experienced marketing freelancers shared their strategies for maintaining a steady stream of projects and the work-life balance that makes freelancing worthwhile to them.
One of their most fundamental tips, and an easy one to start with, is to remember the reason you began freelancing and use that as inspiration on tough days. Paige Slaughter, founder of Fruition Studio, has made that inspiration her business mission. "I realized I could use email marketing to help purpose-driven businesses build community and make a difference in the world,” she says.