“We try to be as transparent as possible,” Bradley says. “Yes, we are very transparent. Sometimes almost too transparent,” Sze adds with a laugh.
But for M16 Jewelry, WM.Digital didn’t need an icebreaker: Not only did Bradley know founder Karla Betances from work, the pair were also close friends. Together they worked at a boutique in South Beach in the same department: web. Bradley was the web developer, and Karla worked in online operations.
“Both of us were running our own businesses on the side while working full-time,” Bradley says. It was then that Karla realized that her statement jewelry pieces, which she meticulously curates and handcrafts, weren’t being showcased in the best light possible.
“I first helped design jewelry plaques and eventually was hired to redesign her website,” he says. “I think she realized even with an easy and friendly-to-use solution like Shopify, she needed an expert to create a unique experience for her customers online.”
Teaching a website to fish
Bradley immediately saw the elements that were reminiscent of the pages of yesteryear. “The website was basic and fell flat,” he says. “It did not let the jewelry experience shine, and nothing popped out.”
And so WM.Digital got to work. But first, they had to take Karla’s experience into consideration so that she had the tools and resources to dedicate her energies to what she does best: making delicate-but-powerful jewelry.