Business Tips
A little knowledge can go a long way. Use these smart, simple ways to reach your goals, no matter how big or small.
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The Role of Perceived Value in Marketing
You can significantly influence your customers’ purchase decisions by enhancing the perceived value of your products or services. Learn how in this guide.
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Data Utilization Tips for Improved Decision-Making
Transform how you make decisions with practical data utilization tips. Harness data to drive better outcomes.
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Track Customer Engagement Metrics and Boost Retention
Monitor and improve customer engagement metrics for better customer retention.
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Using The Hierarchy of Effects Model For Marketing
Learn about the hierarchy of effects theory and how to use the model to structure your marketing campaigns.
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How to Get Started With Data-Driven Attribution in Marketing
Learn about the benefits of a data-driven attribution model and how it compares with the last-click attribution model.
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Crafting a Resignation Email That Keeps Doors Open
Make your last impression as strong as your first. Use this guide to write a resignation email that maintains relationships and reflects your professionalism.
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COB vs EOD Explained: How To Use These Business Acronyms
Learn what the acronyms COB and EOD mean and how to use them in the business world.
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The Contingency Approach to Management
Flexibility is key in the fast-paced business world. Learn how the contingency approach to management ensures you’re ready to meet new challenges.
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Switching From the Position-Based Attribution Model
Ready to break free from the limitations of the position-based attribution model? Let’s explore what’s next in the interesting world of marketing analytics.