Drive Sales
Learn how to keep your customers coming back, and keep the revenue coming in.
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Keyword and Content Research for Small Business Blogging
To create successful blog posts that drive results, you’ll need to explore the content that’s already out there.
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Facebook 101 for Small Businesses: Everything You Need to Know
When you create a business page, you can find new customers, incentivize your contacts, and make the most of the platform.
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Integrated Marketing
The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.
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Display Ads
A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.
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Google Remarketing
Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code on your website adds them to a remarketing list.
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Using Landing Pages to Connect with Customers
How Azalea San Francisco is using this marketing tool to drive sales and stay relevant.
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Harnessing Multichannel Marketing to Reach New People
How 17th Street Athletic Club used multiple channels together to grow their audience and recruit new members.
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Increase Conversion Rate From Ad to Landing Page
Matching your messaging across channels helps make every ad campaign dollar count.
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Managing 2 Types of Users at Once
How UrbanSitter harnessed the power of Mailchimp's CRM tools to automate targeted campaigns and boost revenue.