Facebook Advertising
Read how-tos and best practices to help you get the most out of Facebook.
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Facebook 101 for Small Businesses: Everything You Need to Know
When you create a business page, you can find new customers, incentivize your contacts, and make the most of the platform.
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Facebook Ads
Ads that run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites.
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How a Subscription-Based Business Found New Customers
Underclub's using postcards and Facebook ads to grow their customer base.
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Paid Social Media and Email: A Marketing Secret Weapon for Your Clients
Here’s how to take advantage of one of the strongest pairings in digital marketing.
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How Chuice Educates Consumers About Their Product
How Chuice educates consumers about their product.
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Brooklyn Slate and Targeting New Customers with Facebook Ads
How Brooklyn Slate finds similar customers with ads.
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How to Make Retargeting Work for Your Business
Here are a few of the ways you can use retargeting ads alongside your other marketing channels to build your brand and sell more stuff.
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How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads
Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years.
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Testing Your Way to Better Facebook Ads in Mailchimp
Alan Martofel says Facebook ads are the “bread and butter” of his marketing strategy.
