Creating a Facebook Marketing Strategy: 10 Tips for Success

Building a Facebook page is a great place to begin when it comes to digital marketing with social media.

However, today, it is not enough to solely have a Facebook page to help with marketing your business or brand. Using Facebook is one of the most beneficial marketing tools available for those who are looking for engagement using word-of-mouth and keyword-specific campaigns.

With Facebook, you are not just limited to a traditional Facebook page to promote your business products and services. Some of the most notable benefits of using Facebook as a part of any digital marketing strategy include:

• Word-of-mouth engagement: Spread information about a business or brand much faster once you have a thriving Facebook page and online presence.

• Visibility: With Facebook, expand your online reach and overall visibility, which can help to attract new customers to your page.

• Demographics: One of the best features of Facebook is the ability to hone in on specific demographics based on age, location, and even particular interests your target audience may be interested in.

Knowing how to put Facebook to work for you with various Facebook marketing tips can help you to achieve any digital marketing goals you have set in place.

With the right Facebook marketing strategy, discover how to outshine and outperform your top competitors while maximizing your ability to reach new prospective customers and followers yourself.

10 marketing strategies for Facebook pages

Developing marketing strategies for Facebook pages is highly recommended whether you are building a local business or expanding and scaling an international brand. Using the following strategies, learn how to best optimize any Facebook marketing campaign you launch without a hassle.

1. Set goals

Before you can begin marketing products or showcasing a new brand, it is important to set goals for your business page. When you begin using Facebook along with alternative social media platforms to grow your following, ask yourself these questions when getting started:

What is it that I am looking to gain from having my Facebook page? Am I interested in establishing an online presence for my brand or building a gigantic and massive online following of rabid customers?

How do I intend to use my Facebook page and marketing platform to appeal to the audience I intend to reach?

Am I interested in achieving a larger following, brand awareness, increased engagement, or more sales?

The more familiar you become with specific goals you have in mind for your brand while using Facebook, the easier it will be to manage active and future campaigns you have planned.

2. Track your data

With Facebook advertising, tracking the data you receive from active campaigns is easier than ever. In fact, Facebook provides in-depth an Audience Insights tool that includes demographics as well as specific interests or identifiers that can help you to get to know your audience on a much more personal level.

The data you are able to extract and collect from Facebook's Audience Insights can help you to formulate an even more targeted campaign strategy for future campaigns you launch.

3. Know and target your audience

The more you know your target audience, the easier it will be to genuinely resonate with them while promoting your business page and brand. When you are aware of the demographics you are trying to reach and you are using Facebook's Audience Insights tool, you will immediately gain access to useful information regarding your current followers and those who are most engaged with your Facebook page(s).

4. Create a Facebook content strategy

Developing a Facebook content strategy is also key to achieving success online and with the use of social media advertising. Consistency is essential when it comes to maximizing your reach and online visibility via Facebook (as well as many other social media platforms available today).

Create a content calendar to keep better track of your Facebook updates, content you intend to post, and even specific contests or giveaways you are planning to host for your followers.

Using a virtual or a physical content calendar is a way to remain focused and consistent with updates. A Facebook page that goes days, weeks, or even months without sharing an update is also much less likely to appear within the news feeds of followers, based on the current algorithm in place.

5. Use the social media content rules

Whether you are using guerilla marketing tactics or if you are working with a range of microinfluencers online, there are a few social media content rules to consider following. The rule of thirds in social media marketing indicates breaking up your time spent on social media in the following ways:

To listen

Listening to customers is essential to better gauge what it is that they actually want or need from your business.

Engaging

Engaging with your customers can help to build a good rapport with those who wish to genuinely support your business.

Lead

Leading your customers to the content, products, or services you provide is also a part of the rule of thirds.

Another rule to keep in mind when it comes to social media marketing is the 80/20 rule. The 80/20 rule is essentially representative of 80% of a company's posts being educational or informative, while only 20% of a brand's updates are self-promotional in nature.

This ratio will help to minimize the risk of bombarding Facebook users with promotional material, which may help them to find your company more interesting and trustworthy.

6. Know the right time to post

Updating on Facebook is not always as simple as pressing "Post". In fact, many seasoned digital marketers understand the benefits of choosing the right time to update social media, including Facebook itself.

• Best days: The best days to post updates for brands on Facebook include Tuesday-Friday, as these are the days on which individuals are most actively engaged on the platform.

• Best times to post: The best times to post on Facebook include Mon-Friday at approximately 3 AM (Eastern) as well as on Tuesdays at both 10 AM (Eastern) and noon.

• Avoid posting on: Avoid updating on Saturdays, as most people are less engaged on Facebook during all hours of Saturday.

7. Engage frequently

Consistency and engagement are key elements to running any successful Facebook page, regardless of the business or brand you represent. Facebook rewards those who engage with their personal and Facebook business page frequently, which means your posts are more likely to appear within the news feeds of followers if you are more engaged yourself.

Engaging and interacting with your followers is not only a way to help with Facebook's internal algorithm, but it is also one of the best ways to establish a positive rapport between you and your followers/customers online.

You can also use Facebook to create strategic partnerships between you and other relevant businesses or brands with similar followings. Using Facebook to connect with other popular pages can drastically increase the visibility and reach your own Facebook page receives without investing additional funds into your Facebook Ads campaigns.

8. Use Facebook advertising

Using Facebook Ads can help to drastically increase your online visibility to any target audience you have in mind.

When you edit photos professionally and use visual graphics that are appealing, you can maximize your reach with the use of Facebook Ads. Before using Facebook Ads, be sure to set a budget for each individual campaign to track your ROI.

9. Get your employees involved

In many cases, a company's employees are often its best advocates. Work together with your employees to promote your brand online with the use of Facebook as well as other social media platforms your employees use regularly.

10. Be mindful of reviews

Online reviews can make or break the success and potential of a business. If you receive negative reviews, be sure to be tactful and mindful in your responses.

Avoid providing personal, negative, or rude responses to less-than-flattering reviews. Always maintain a professional persona, especially if you are just establishing a new business or brand.

Facebook is one piece of the puzzle

With more than 2 billion active Facebook users, it is no wonder that Facebook is a major platform for most marketing efforts today. However, Facebook is just one piece of the puzzle, especially with the advent of numerous popular social media platforms today.

Knowing how to grow your TikTok page, share your Instagram, and use Twitter to appeal to your target audience can drastically increase the total following you have, both online and off.

Taking the time to flesh out your social media and online presence will go a long way with any short or long-term marketing strategy you launch.

Implementing the right marketing strategies for your Facebook business page (and other preferred digital platforms) can help you to achieve the following you desire or the number of sales you are looking to generate.

With the right marketing campaigns and strategies, grow your Facebook page, your website's traffic, your newsletter subscribers, and even your YouTube following in less time.