What’s inside:

Everything online sellers need to know to use MailChimp, including:

  • Building your list
  • Creating your newsletters
  • Getting social
  • E-commerce and Google Analytics tracking
  • Understanding your reports
  • Integrations

Email marketing is a powerful tool for selling products online. Whether you’re a brick and mortar looking to supplement your business online, an online-only enterprise, daily deals site, or retail giant, this guide will explain how MailChimp can help you scale your online business.


You probably have a lot of different customers on your list, who may all be interested in different kinds of content and products. You might have wholesale customers, VIPs, or subscribers in different locations around the world. MailChimp’s powerful segmentation tools allow you to use the information you have about your subscribers to create and send targeted campaigns.