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Illustration of Google remarketing ads

If you run a small business and sell stuff online, you know advertising plays a critical role in driving people to your website. But what if they aren’t ready to buy when they first find your store? Or they get distracted before they complete a purchase?

It turns out that 97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever. Unless you can bring them back.

That’s where Google remarketing ads—also known as retargeting ads—come in. It’s a powerful new marketing channel in MailChimp that helps you convert website visitors into customers after they’ve left your store.

97% of people who visit your site for the first time leave without buying anything, and then they’re lost forever. Unless you can bring them back.

Before someone decides to buy your product or service, they need to feel like they know you. A good marketing rule of thumb to help customers make up their mind about purchasing is to ensure they hear your message at least 7 times. Retargeting builds visibility for your brand, allowing you to reach an audience that has already expressed interest in your products. 

Plus, it’s a lot more cost-effective than other types of advertising. And when you create retargeting ads in MailChimp, we’ll automatically generate thousands of ads that display in the right place at the right time, with no added fees from us.

How retargeting works

Our retargeting ads use the Google Display Network to reach more than 90% of people on the internet across more than 2 million sites.

Once someone checks out your site, they’ll start to see your ads while reading an article, listening to music, or browsing other stores online. Your ads will remind them of all the cool stuff you have to offer and bring them back to your site when they’ve decided to make a purchase.

In just a few clicks, you can automate ads that recapture sales in the background, while you focus on other important parts of your business.

Where retargeting fits into your marketing strategy

You need more than one marketing channel to ensure none of your customers fall through the cracks. According to Google, combining retargeting with the other advertising you already do can help you sell 50% more stuff. In MailChimp, you have all the tools you need to create integrated campaigns under one roof.

According to Google, combining retargeting ads with the other advertising you already do can help you sell 50% more stuff.

Drive traffic to your website with an email, Facebook ad, or Instagram ad. Then, when someone leaves without buying, you can retarget them with an ad (or, if your Shopify store is connected to MailChimp, a product retargeting email).

Once they make a purchase and you collect their email address at checkout, send a welcome or first-purchase automation to keep them engaged with your brand.

Get started

Ready to get started? Head to the ad builder to set up your retargeting campaign in a few quick clicks.